Etsy vs Society6:Which is more popular by branded search?
In August 2026, Etsy had more branded searches than Society6 among handmade and print marketplaces worldwide. Etsy was estimated to have 20.4M branded searches compared to Society6’s 74K, and held a 97.5% Share of Search versus Society6’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Etsy or Society6?
Compare the marketplaces selling handmade, print and custom goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Etsy, Society6. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Zazzle | Society6 |
|---|---|---|---|
| Oct 2025 | 97.5% | 2.2% | 0.35% |
| Nov 2025 | 97.5% | 2.2% | 0.35% |
| Dec 2025 | 97.9% | 1.8% | 0.36% |
| Jan 2026 | 97.4% | 2.1% | 0.43% |
| Feb 2026 | 97% | 2.6% | 0.35% |
| Mar 2026 | 97% | 2.6% | 0.35% |
| Apr 2026 | 96.5% | 3.2% | 0.35% |
| May 2026 | 97.6% | 2.2% | 0.29% |
| Jun 2026 | 97.5% | 2.2% | 0.36% |
| Jul 2026 | 97.5% | 2.2% | 0.36% |
| Aug 2026 | 97.5% | 2.2% | 0.35% |
| Sep 2026 | — | — | — |
How has the Etsy and Society6 comparison changed over the last 12 months?
3 findings
- Etsy was ahead of Society6 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Etsy’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 97.5%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Society6’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 0.35%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for handmade and print marketplaces worldwide in August 2026?
0 changes
Neither Etsy nor Society6 moved beyond provider rounding among handmade and print marketplaces in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Etsy’s and Society6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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