Brandwave

Etsy vs Uncommon Goods:Which is more popular?

In September 2026, Etsy had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Etsy had about 20.4 million branded searches, while Uncommon Goods had 110,000. Etsy made up 97.3% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about handmade and print marketplaces, Etsy appeared in all five answers and Uncommon Goods in one. Etsy was mentioned before Uncommon Goods in every answer.

Among handmade and print marketplaces worldwide in September 2026

Who do people search for more?

Etsy, about 185 searches for every 1 for Uncommon Goods

Etsy 20.4M searchesUncommon Goods 110K searches

Who does AI mention more?

Etsy, mentioned in every answer we collected

Etsy in 5 of 5Uncommon Goods in 1 of 5

Who does AI recommend more?

Etsy, named ahead of Uncommon Goods in every answer

Etsy first in 3Uncommon Goods never first

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Top handmade and print marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Etsy appeared in all five answers. Uncommon Goods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Etsy was listed before Uncommon Goods in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Amazon Handmade2nd
  3. Uncommon Goods3rd
  4. Goimagine3rd
  5. Zazzle–
  6. Society6–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handmade and print marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Etsy or Uncommon Goods more popular in search?

This chart shows how often people search Google for Etsy and Uncommon Goods by name. Each line represents a brand's share of searches for all six handmade and print marketplaces we track, month by month, from English-language searches worldwide.

Etsy and Uncommon Goods among handmade and print marketplaces worldwide, by month

Share of searches by month for Etsy, Uncommon Goods. The figures are in the table below the chart.

View monthly share of searches table
MonthEtsyZazzleUncommon GoodsSociety6Amazon HandmadeGoimagine
Oct 202596.2%2.1%1.2%0.35%0.19%0.02%
Nov 202594.9%2.1%2.6%0.34%0.13%0.01%
Dec 202594.7%1.7%3.1%0.34%0.13%0.01%
Jan 202696.6%2.1%0.64%0.43%0.19%0.02%
Feb 202696.3%2.6%0.52%0.35%0.19%0.03%
Mar 202696.4%2.6%0.52%0.35%0.16%0.02%
Apr 202695.5%3.2%0.78%0.35%0.19%0.02%
May 202696.8%2.1%0.64%0.29%0.16%0.01%
Jun 202696.7%2.1%0.64%0.35%0.16%0.02%
Jul 202696.8%2.1%0.53%0.35%0.16%0.02%
Aug 202697.3%1.8%0.43%0.35%0.13%0.02%
Sep 202697.3%1.8%0.52%0.29%0.13%0.02%

How has the Etsy and Uncommon Goods comparison changed over the last 12 months?

3 findings

How did search popularity change for handmade and print marketplaces worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Etsy’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etsy

1 branded search term

  • etsy

Uncommon Goods

1 branded search term

  • uncommon goods

How the Brand Demand Index is measured

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