How popular iseBay in search?
In September 2026, people searched for eBay by name about 55.6 million times worldwide, about the same as the previous year. These searches made up 68.6% of all global marketplace platform searches, placing eBay first out of eight platforms. These are worldwide searches for English-language branded terms.
eBay68.6%
Etsy25.2%
Shopify6.2%
Mirakl0.03%
Sharetribe<0.01%
CS-Cart<0.01%
Marketplacer<0.01%
Arcadier<0.01%
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Which marketplace platforms compete with eBay?
Share of searches by month for eBay, Etsy, Shopify. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Etsy | Shopify | Mirakl | Sharetribe | CS-Cart | Marketplacer | Arcadier |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 72.8% | 21.8% | 5.4% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 72% | 21.5% | 6.5% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 72.8% | 21.8% | 5.4% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 72% | 21.5% | 6.5% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 68.6% | 25.2% | 6.2% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 55.6M | 0% | 0 points | |
| 2, held 2nd | 25.2% | 20.4M | 0% | 0 points | |
| 3, held 3rd | 6.2% | 5M | 0% | 0 points | |
| 4, held 4th | 0.03% | 22.2K | +22.7% | 0 points | |
| 5, held 5th | <0.01% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | <0.01% | 2.9K | +20.8% | 0 points | |
| 7, held 7th | <0.01% | 1.6K | -15.8% | 0 points | |
| 8, held 8th | <0.01% | 390 | 0% | 0 points |
1.
eBay68.6%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Etsy25.2%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Shopify6.2%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Mirakl0.03%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.
<0.01%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
CS-Cart<0.01%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
<0.01%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
8.
Arcadier<0.01%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between eBay and its closest rivals
Every comparison with eBay
14 comparisons
How has branded search demand for eBay changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for eBay worldwide held steady at 55.6M.
- Across the 12 months ending September 2026, eBay’s share of searches among marketplace platforms worldwide peaked at 72.8% in January 2026 and was lowest at 68.6% in October 2025.
How did search popularity change for marketplace platforms worldwide in September 2026?
5 changes
Estimated monthly branded searches for Arcadier worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.
Estimated monthly branded searches for CS-Cart worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Marketplacer worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Sharetribe worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Mirakl worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are eBay’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ebay
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Where does eBay compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Second hand marketplaces | 1st of 8 | 53.7% | Show ranking |
| Marketplace platforms | 1st of 8 | 68.6% | Shown above |
Is eBay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.