eBay vs Shopify:Which is more popular?
In September 2026, eBay had more branded searches than Shopify among marketplace platforms worldwide. eBay had about 55.6 million branded searches, while Shopify had 5 million. eBay made up 68.6% of all marketplace platform searches we track, and Shopify accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about marketplace platforms, Shopify appeared in four of the five answers and eBay in three. Shopify was mentioned before eBay in three out of four answers.
Who do people search for more?
eBay, about 11 searches for every 1 for Shopify
Who does AI mention more?
Shopify, mentioned in 4 of 5 answers, eBay in 3
Who does AI recommend more?
Shopify, named ahead of eBay in 3 of 4 answers
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Top marketplace platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. eBay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shopify was listed before eBay in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
CS-Cart2nd
Sharetribe3rd- eBay4th
Etsy5th
Mirakl6th
Marketplacer7th
Arcadier8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharetribe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirakl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CS-Cart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marketplacer2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arcadier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketplace platforms
5 answers
Asked ChatGPT
“Which marketplace platform should I use?”
Asked ChatGPT
“What are the best marketplace platforms?”
Asked ChatGPT
“What's the best marketplace platform for a multi-vendor online store?”
Searched Google, AI Overview
“marketplace platform”
Searched Google, AI Overview
“multi vendor marketplace software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is eBay or Shopify more popular in search?
This chart shows how often people search Google for eBay and Shopify by name. Each line represents a brand's share of searches for all eight marketplace platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for eBay, Shopify. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Etsy | Shopify | Mirakl | Sharetribe | CS-Cart | Marketplacer | Arcadier |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 25.2% | 6.2% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 69.4% | 25.4% | 5.1% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 72.8% | 21.8% | 5.4% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 72% | 21.5% | 6.5% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 72.8% | 21.8% | 5.4% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 72% | 21.5% | 6.5% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 72% | 21.5% | 6.5% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 68.6% | 25.2% | 6.2% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 68.6% | 25.2% | 6.2% | 0.03% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the eBay and Shopify comparison changed over the last 12 months?
3 findings
- eBay was ahead of Shopify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, eBay’s share of searches among marketplace platforms worldwide held steady at 68.6%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, Shopify’s share of searches among marketplace platforms worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for marketplace platforms worldwide in September 2026?
0 changes
Neither eBay nor Shopify moved beyond provider rounding among marketplace platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eBay’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketplace platforms
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