How popular isDunlop in search?
In September 2026, people searched for Dunlop by name about 13,200 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.58% of all global farm boots brand searches, placing Dunlop eighth out of eight brands. These are worldwide searches for English-language branded terms.
Ariat29.6%
Red Wing24.2%
Blundstone19.8%
Bogs13.2%
Muck Boot5.9%
Thorogood4.8%
Georgia Boot1.8%
Dunlop0.58%
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Which farm boots brands compete with Dunlop?
Share of searches by month for Ariat, Red Wing, Blundstone, Bogs, Muck Boot, Thorogood, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Bogs | Muck Boot | Thorogood | Georgia Boot | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 41.9% | 18.8% | 10.3% | 4.6% | 3.8% | 1.4% | 0.45% |
| Nov 2025 | 22.6% | 33.9% | 22.6% | 8.3% | 6.8% | 3.7% | 1.4% | 0.55% |
| Dec 2025 | 23.5% | 35.2% | 19.3% | 8.6% | 7.1% | 3.9% | 1.7% | 0.58% |
| Jan 2026 | 17.6% | 47.8% | 14.4% | 9.6% | 5.3% | 3.5% | 1.3% | 0.52% |
| Feb 2026 | 23.2% | 34.7% | 15.5% | 12.7% | 5.7% | 5.7% | 1.7% | 0.68% |
| Mar 2026 | 17.8% | 59.1% | 7.9% | 7.9% | 2.9% | 2.9% | 1.1% | 0.36% |
| Apr 2026 | 27.2% | 40.4% | 9.9% | 12.2% | 3.7% | 4.4% | 1.6% | 0.47% |
| May 2026 | 35% | 23.4% | 12.8% | 15.7% | 4.7% | 5.7% | 2.1% | 0.53% |
| Jun 2026 | 37.5% | 25.1% | 11.2% | 13.7% | 4.1% | 6.1% | 1.8% | 0.5% |
| Jul 2026 | 33.6% | 27.5% | 12.3% | 15% | 3.7% | 5.5% | 2% | 0.42% |
| Aug 2026 | 34% | 22.8% | 15.2% | 15.2% | 4.6% | 5.6% | 2% | 0.55% |
| Sep 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 5.9% | 4.8% | 1.8% | 0.58% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 673K | 0% | -4.4 points | |
| 2, held 2nd | 24.2% | 550K | +22.2% | +1.4 points | |
| 3, held 3rd | 19.8% | 450K | +49.5% | +4.6 points | |
| 4, held 4th | 13.2% | 301K | 0% | -2 points | |
| 5, moved from 6th to 5th | 5.9% | 135K | +49.2% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 110K | 0% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.8% | 40.5K | 0% | -0.3 points | |
| 8, held 8th | 0.58% | 13.2K | +22.2% | 0 points |
1.
Ariat29.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.
2.
Red Wing24.2%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
19.8%
Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +4.6 points.
4.
Bogs13.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -2 points.
5.9%
Moved from 6th to 5th. 135K estimated branded searches, +49.2% vs prior month. Share +1.4 points.
4.8%
Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
1.8%
Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.
Dunlop0.58%
Held 8th. 13.2K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Dunlop and its closest rivals
Every comparison with Dunlop
10 comparisons
How has branded search demand for Dunlop changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dunlop worldwide fell from 16.2K to 13.2K.
- Across the 12 months ending September 2026, Dunlop’s share of searches among farm boots brands worldwide held steady, from 0.45% to 0.58%.
How did search popularity change for farm boots brands worldwide in September 2026?
6 changes
In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches.
In September 2026, Blundstone gained share of searches among farm boots brands worldwide, from 15.2% to 19.8%.
In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%.
In September 2026, Ariat lost share of searches among farm boots brands worldwide, from 34% to 29.6%.
In September 2026, Bogs lost share of searches among farm boots brands worldwide, from 15.2% to 13.2%.
In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%.
How are Dunlop’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dunlop boots
- dunlop wellies
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Where does Dunlop compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Farm boots brands | 8th of 8 | 0.58% | Shown above |
| Gumboot brands | 6th of 6 | 4% | Show ranking |
Is Dunlop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.