Brandwave

Blundstone vs Dunlop:Which is more popular?

In September 2026, Blundstone had more branded searches than Dunlop among farm boots brands worldwide. Blundstone had about 450,000 branded searches, while Dunlop had 13,200. Blundstone made up 19.8% of all farm boots brand searches we track, and Dunlop accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Dunlop appeared in three of the five answers and Blundstone in none.

Among farm boots brands worldwide in September 2026

Who do people search for more?

Blundstone, about 34 searches for every 1 for Dunlop

Blundstone 450K searchesDunlop 13.2K searches

Who does AI mention more?

Dunlop, mentioned in 3 of 5 answers, Blundstone in 0

Dunlop in 3 of 5Blundstone in 0 of 5

Who does AI recommend more?

Dunlop, the only one of the two named

Dunlop first in 3Blundstone never named

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Top farm boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Boot1st
  2. Ariat2nd
  3. Dunlop3rd
  4. Georgia Boot4th
  5. Bogs5th
  6. Red Wing6th
  7. Thorogood7th
  8. Blundstone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blundstone or Dunlop more popular in search?

This chart shows how often people search Google for Blundstone and Dunlop by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.

Blundstone and Dunlop among farm boots brands worldwide, by month

Share of searches by month for Blundstone, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatRed WingBlundstoneBogsMuck BootThorogoodGeorgia BootDunlop
Oct 202518.8%41.9%18.8%10.3%4.6%3.8%1.4%0.45%
Nov 202522.6%33.9%22.6%8.3%6.8%3.7%1.4%0.55%
Dec 202523.5%35.2%19.3%8.6%7.1%3.9%1.7%0.58%
Jan 202617.6%47.8%14.4%9.6%5.3%3.5%1.3%0.52%
Feb 202623.2%34.7%15.5%12.7%5.7%5.7%1.7%0.68%
Mar 202617.8%59.1%7.9%7.9%2.9%2.9%1.1%0.36%
Apr 202627.2%40.4%9.9%12.2%3.7%4.4%1.6%0.47%
May 202635%23.4%12.8%15.7%4.7%5.7%2.1%0.53%
Jun 202637.5%25.1%11.2%13.7%4.1%6.1%1.8%0.5%
Jul 202633.6%27.5%12.3%15%3.7%5.5%2%0.42%
Aug 202634%22.8%15.2%15.2%4.6%5.6%2%0.55%
Sep 202629.6%24.2%19.8%13.2%5.9%4.8%1.8%0.58%

How has the Blundstone and Dunlop comparison changed over the last 12 months?

3 findings
  • Blundstone was ahead of Dunlop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blundstone’s share of searches among farm boots brands worldwide moved from 18.8% to 19.8%, and its estimated monthly branded searches moved from 673K to 450K.
  • Across the 12 months ending September 2026, Dunlop’s share of searches among farm boots brands worldwide moved from 0.45% to 0.58%, and its estimated monthly branded searches moved from 16.2K to 13.2K.

How did search popularity change for farm boots brands worldwide in September 2026?

2 changes
  1. In September 2026, Blundstone gained share of searches among farm boots brands worldwide, from 15.2% to 19.8%.

  2. Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blundstone’s and Dunlop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blundstone

1 branded search term

  • blundstone

Dunlop

2 branded search terms

  • dunlop boots
  • dunlop wellies

How the Brand Demand Index is measured

Other head-to-heads among farm boots brands

Creator with pink hair and a pink jacket

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