Ariat vs Red Wing:Which is more popular?
In September 2026, Ariat had more branded searches than Red Wing among farm boots brands worldwide. Ariat had about 673,000 branded searches, while Red Wing had 550,000. Ariat made up 29.6% of all farm boots brand searches we track, and Red Wing accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Ariat and Red Wing each appeared in three of the five answers. Ariat was mentioned before Red Wing in every answer that named either.
Who do people search for more?
Ariat, about 22% more searches than Red Wing
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Ariat, named ahead of Red Wing in 3 of 3 answers
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Top farm boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ariat and Red Wing were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ariat was listed before Red Wing in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Muck Boot1st- Ariat2nd
Dunlop3rd
Georgia Boot4th
Bogs5th
Red Wing6th
Thorogood7th
Blundstone–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm boots brands
5 answers
Asked ChatGPT
“Which farm boots brand should I buy?”
Asked ChatGPT
“What are the best farm boots brands?”
Asked ChatGPT
“What's the best farm boots brand for working outdoors?”
Searched Google, AI Overview
“best farm boots”
Searched Google, AI Overview
“waterproof farm boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ariat or Red Wing more popular in search?
This chart shows how often people search Google for Ariat and Red Wing by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ariat, Red Wing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Bogs | Muck Boot | Thorogood | Georgia Boot | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 41.9% | 18.8% | 10.3% | 4.6% | 3.8% | 1.4% | 0.45% |
| Nov 2025 | 22.6% | 33.9% | 22.6% | 8.3% | 6.8% | 3.7% | 1.4% | 0.55% |
| Dec 2025 | 23.5% | 35.2% | 19.3% | 8.6% | 7.1% | 3.9% | 1.7% | 0.58% |
| Jan 2026 | 17.6% | 47.8% | 14.4% | 9.6% | 5.3% | 3.5% | 1.3% | 0.52% |
| Feb 2026 | 23.2% | 34.7% | 15.5% | 12.7% | 5.7% | 5.7% | 1.7% | 0.68% |
| Mar 2026 | 17.8% | 59.1% | 7.9% | 7.9% | 2.9% | 2.9% | 1.1% | 0.36% |
| Apr 2026 | 27.2% | 40.4% | 9.9% | 12.2% | 3.7% | 4.4% | 1.6% | 0.47% |
| May 2026 | 35% | 23.4% | 12.8% | 15.7% | 4.7% | 5.7% | 2.1% | 0.53% |
| Jun 2026 | 37.5% | 25.1% | 11.2% | 13.7% | 4.1% | 6.1% | 1.8% | 0.5% |
| Jul 2026 | 33.6% | 27.5% | 12.3% | 15% | 3.7% | 5.5% | 2% | 0.42% |
| Aug 2026 | 34% | 22.8% | 15.2% | 15.2% | 4.6% | 5.6% | 2% | 0.55% |
| Sep 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 5.9% | 4.8% | 1.8% | 0.58% |
How has the Ariat and Red Wing comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ariat took it in May 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among farm boots brands worldwide moved from 18.8% to 29.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Red Wing’s share of searches among farm boots brands worldwide moved from 41.9% to 24.2%, and its estimated monthly branded searches moved from 1.5M to 550K.
How did search popularity change for farm boots brands worldwide in September 2026?
2 changes
In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%.
In September 2026, Ariat lost share of searches among farm boots brands worldwide, from 34% to 29.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ariat’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm boots brands
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