Dunlop vs Thorogood:Which is more popular?
In September 2026, Thorogood had more branded searches than Dunlop among farm boots brands worldwide. Thorogood had about 110,000 branded searches, while Dunlop had 13,200. Thorogood made up 4.8% of all farm boots brand searches we track, and Dunlop accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Dunlop and Thorogood each appeared in three of the five answers. Dunlop was mentioned before Thorogood in three out of four answers that named either.
Who do people search for more?
Thorogood, about 8 searches for every 1 for Dunlop
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dunlop, named ahead of Thorogood in 3 of 4 answers
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Top farm boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thorogood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dunlop was listed before Thorogood in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Muck Boot1st
Ariat2nd- Dunlop3rd
Georgia Boot4th
Bogs5th
Red Wing6th- Thorogood7th
Blundstone–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm boots brands
5 answers
Asked ChatGPT
“Which farm boots brand should I buy?”
Asked ChatGPT
“What are the best farm boots brands?”
Asked ChatGPT
“What's the best farm boots brand for working outdoors?”
Searched Google, AI Overview
“best farm boots”
Searched Google, AI Overview
“waterproof farm boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dunlop or Thorogood more popular in search?
This chart shows how often people search Google for Dunlop and Thorogood by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thorogood, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Bogs | Muck Boot | Thorogood | Georgia Boot | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 41.9% | 18.8% | 10.3% | 4.6% | 3.8% | 1.4% | 0.45% |
| Nov 2025 | 22.6% | 33.9% | 22.6% | 8.3% | 6.8% | 3.7% | 1.4% | 0.55% |
| Dec 2025 | 23.5% | 35.2% | 19.3% | 8.6% | 7.1% | 3.9% | 1.7% | 0.58% |
| Jan 2026 | 17.6% | 47.8% | 14.4% | 9.6% | 5.3% | 3.5% | 1.3% | 0.52% |
| Feb 2026 | 23.2% | 34.7% | 15.5% | 12.7% | 5.7% | 5.7% | 1.7% | 0.68% |
| Mar 2026 | 17.8% | 59.1% | 7.9% | 7.9% | 2.9% | 2.9% | 1.1% | 0.36% |
| Apr 2026 | 27.2% | 40.4% | 9.9% | 12.2% | 3.7% | 4.4% | 1.6% | 0.47% |
| May 2026 | 35% | 23.4% | 12.8% | 15.7% | 4.7% | 5.7% | 2.1% | 0.53% |
| Jun 2026 | 37.5% | 25.1% | 11.2% | 13.7% | 4.1% | 6.1% | 1.8% | 0.5% |
| Jul 2026 | 33.6% | 27.5% | 12.3% | 15% | 3.7% | 5.5% | 2% | 0.42% |
| Aug 2026 | 34% | 22.8% | 15.2% | 15.2% | 4.6% | 5.6% | 2% | 0.55% |
| Sep 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 5.9% | 4.8% | 1.8% | 0.58% |
How has the Dunlop and Thorogood comparison changed over the last 12 months?
3 findings
- Thorogood was ahead of Dunlop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunlop’s share of searches among farm boots brands worldwide moved from 0.45% to 0.58%, and its estimated monthly branded searches moved from 16.2K to 13.2K.
- Across the 12 months ending September 2026, Thorogood’s share of searches among farm boots brands worldwide moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for farm boots brands worldwide in September 2026?
3 changes
In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches.
In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dunlop’s and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm boots brands
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