How popular isDomex in search?
In September 2026, there were an estimated 74K branded searches for Domex worldwide which held steady over the last 12 months. Domex holds 14.4% estimated Share of Search among household cleaning brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dettol48%
Harpic32.2%
Domex14.4%
Ajax4.3%
White King0.86%
Pine O Cleen0.17%
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Which household cleaning brands compete with Domex?
Share of Search by month for Dettol, Harpic, Domex, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 246K | 0% | +0.5 points | |
| 2, held 2nd | 32.2% | 165K | 0% | +0.3 points | |
| 3, held 3rd | 14.4% | 74K | 0% | +0.1 points | |
| 4, held 4th | 4.3% | 22.2K | -18.1% | -0.9 points | |
| 5, held 5th | 0.86% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.17% | 880 | 0% | 0 points |
1.
Dettol48%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Harpic32.2%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Domex14.4%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Ajax4.3%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
0.86%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Domex and its closest rivals
Every comparison with Domex
5 comparisons
How has branded search demand for Domex changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Domex worldwide held steady at 74K.
- Across the 12 months ending September 2026, Domex’s estimated Share of Search among household cleaning brands worldwide peaked at 18.4% in December 2025 and was lowest at 14.3% in June 2026.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Pine O Cleen worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
How is Domex measured?
Brandwave collects information about searches that people make online using Domex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- domex
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Is Domex your brand?
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