Brandwave

Domex vs Simple Green:Which is more popular?

In September 2026, Domex had more branded searches than Simple Green among household cleaning brands worldwide. Domex had about 74,000 branded searches, while Simple Green had 60,500. Domex made up 4.7% of all household cleaning brand searches we track, and Simple Green accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Simple Green appeared in two of the five answers and Domex in none.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Domex, about 22% more searches than Simple Green

Domex 74K searchesSimple Green 60.5K searches

Who does AI mention more?

Simple Green, mentioned in 2 of 5 answers, Domex in 0

Simple Green in 2 of 5Domex in 0 of 5

Who does AI recommend more?

Simple Green, the only one of the two named

Simple Green first in 2Domex never named

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simple Green was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Domex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. +1 more
  11. Domex–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Domex or Simple Green more popular in search?

This chart shows how often people search Google for Domex and Simple Green by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Domex and Simple Green among household cleaning brands worldwide, by month

Share of searches by month for Domex, Simple Green. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Domex and Simple Green comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes

  1. Domex’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 5.3% to 4.7% in September 2026.

  2. In September 2026, Simple Green rose from 9th to 8th among household cleaning brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Domex’s and Simple Green’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domex

1 branded search term

  • domex

Simple Green

1 branded search term

  • simple green

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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