How popular isCushman & Wakefield in search?
In September 2026, people searched for Cushman & Wakefield by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.3% of all global commercial real estate agency searches, placing Cushman & Wakefield sixth out of seven agencies. These are worldwide searches for English-language branded terms.
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Which commercial real estate agencies compete with Cushman & Wakefield?
Share of searches by month for CBRE, JLL, Savills, Colliers, Knight Frank, Cushman & Wakefield. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 368K | +22.3% | +3.1 points | |
| 2, held 2nd | 22.3% | 201K | +21.8% | +1.6 points | |
| 3, held 3rd | 15% | 135K | 0% | -1.9 points | |
| 4, held 4th | 12.2% | 110K | 0% | -1.6 points | |
| 5, held 5th | 8.2% | 74K | 0% | -1.1 points | |
| 6, held 6th | 1.3% | 12.1K | 0% | -0.2 points | |
| 7, held 7th | 0.21% | 1.9K | -20.8% | -0.1 points |
1.
CBRE40.8%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
2.
JLL22.3%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.
3.
Savills15%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Colliers12.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.
8.2%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
1.3%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Newmark0.21%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between Cushman & Wakefield and its closest rivals
Cushman & Wakefield vs JLL: compare search popularity- Cushman & Wakefield vs Savills: compare search popularity
- Cushman & Wakefield vs Colliers: compare search popularity
Cushman & Wakefield vs Knight Frank: compare search popularity- Cushman & Wakefield vs Newmark: compare search popularity
- Compare Cushman & Wakefield with any brand
Every comparison with Cushman & Wakefield
6 comparisons
How has branded search demand for Cushman & Wakefield changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cushman & Wakefield worldwide fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies worldwide held steady, from 1.5% to 1.3%.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
6 changes
In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.
In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.
In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.
In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.
In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.
Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are Cushman & Wakefield’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cushman & Wakefield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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