Cushman & Wakefield vs JLL:Which is more popular?
In September 2026, JLL had more branded searches than Cushman & Wakefield among commercial real estate agencies worldwide. JLL had about 201,000 branded searches, while Cushman & Wakefield had 12,100. JLL made up 22.3% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, Cushman & Wakefield and JLL each appeared in two of the four answers. Cushman & Wakefield and JLL were each mentioned first in one of the two answers.
Who do people search for more?
JLL, about 17 searches for every 1 for Cushman & Wakefield
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top commercial real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cushman & Wakefield and JLL were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cushman & Wakefield and JLL were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CBRE1st- JLL2nd
Cushman & Wakefield2nd
Colliers4th
Newmark5th
Savills–
Knight Frank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about commercial real estate agencies
4 answers
Asked ChatGPT
“Which commercial real estate agency should I hire?”
Asked ChatGPT
“What are the best commercial real estate agencies?”
Asked ChatGPT
“What's the best commercial real estate agency for an office lease?”
Searched Google, AI Overview
“commercial real estate agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best commercial real estate agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cushman & Wakefield or JLL more popular in search?
This chart shows how often people search Google for Cushman & Wakefield and JLL by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for JLL, Cushman & Wakefield. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
How has the Cushman & Wakefield and JLL comparison changed over the last 12 months?
3 findings
- JLL was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide moved from 19.8% to 22.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
2 changes
In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.
Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cushman & Wakefield’s and JLL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cushman & Wakefield
1 branded search term
- cushman wakefield
JLL
1 branded search term
- jll
Other head-to-heads among commercial real estate agencies
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