Brandwave

How popular isKnight Frank in search?

In September 2026, people searched for Knight Frank by name about 74,000 times worldwide, about the same as the previous year. These searches made up 8.2% of all global commercial real estate agency searches, placing Knight Frank fifth out of seven agencies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. CBRE40.8%
  2. JLL22.3%
  3. Savills15%
  4. Colliers12.2%
  5. Knight Frank8.2%
  6. Cushman & Wakefield1.3%
  7. Newmark0.21%
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Which commercial real estate agencies compete with Knight Frank?

Knight Frank against commercial real estate agencies worldwide, by month

Share of searches by month for CBRE, JLL, Savills, Colliers, Knight Frank. The figures are in the table below the chart.

View monthly share of searches table
MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%
  1. 1.CBRE

    40.8%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  2. 2.JLL

    22.3%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.

  3. 3.Savills

    15%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Colliers

    12.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Newmark

    0.21%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Knight Frank and its closest rivals

Every comparison with Knight Frank

6 comparisons

How has branded search demand for Knight Frank changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knight Frank worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide increased from 7.3% to 8.2%.
  • Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide peaked at 9.5% in July 2026 and was lowest at 7.3% in October 2025.

How did search popularity change for commercial real estate agencies worldwide in September 2026?

6 changes
  1. In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.

  2. In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.

  3. In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.

  4. In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.

  5. In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.

  6. Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are Knight Frank’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Knight Frank’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knight frank

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How the Brand Demand Index is measured

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