Commercial real estate agencies:Which are most popular?
In September 2026, CBRE was the most searched commercial real estate agency worldwide, accounting for 40.8% of all searches among the seven agencies we track. When we checked with ChatGPT and Google AI Overviews, CBRE, JLL, Colliers, Cushman & Wakefield and Newmark were mentioned most often, in two of the four answers. CBRE was recommended most often, coming first in both responses that gave a list.
CBREShare of searches 40.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
JLLShare of searches 22.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
SavillsShare of searches 15%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ColliersShare of searches 12.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Knight FrankShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top commercial real estate agencies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, CBRE, JLL, Colliers, Cushman & Wakefield and Newmark were mentioned most often, in two of the four answers. CBRE was recommended most often, coming first in both answers that gave a list. JLL and Cushman & Wakefield tied for second. Savills, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CBRE1st
- JLL2nd
Cushman & Wakefield2nd- Colliers4th
Newmark5th- Savills–
- Knight Frank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about commercial real estate agencies
4 answers
Asked ChatGPT
“Which commercial real estate agency should I hire?”
Asked ChatGPT
“What are the best commercial real estate agencies?”
Asked ChatGPT
“What's the best commercial real estate agency for an office lease?”
Searched Google, AI Overview
“commercial real estate agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best commercial real estate agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which commercial real estate agencies do people search for most?
This chart shows how often people search Google for each commercial real estate agency by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for CBRE, JLL, Savills, Colliers, Knight Frank. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 368K | +22.3% | +3.1 points | |
| 2, held 2nd | 22.3% | 201K | +21.8% | +1.6 points | |
| 3, held 3rd | 15% | 135K | 0% | -1.9 points | |
| 4, held 4th | 12.2% | 110K | 0% | -1.6 points | |
| 5, held 5th | 8.2% | 74K | 0% | -1.1 points | |
| 6, held 6th | 1.3% | 12.1K | 0% | -0.2 points | |
| 7, held 7th | 0.21% | 1.9K | -20.8% | -0.1 points |
1.
CBRE40.8%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
2.
JLL22.3%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.
3.
Savills15%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Colliers12.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.
8.2%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.
1.3%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Newmark0.21%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Which brand is most popular in search among commercial real estate agencies worldwide?
7 brands
In September 2026, CBRE was the most searched among commercial real estate agencies worldwide, with an estimated 368K branded searches, 40.8% of all searches for the seven we track. JLL is in 2nd place, 18.5 percentage points behind at 22.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CBRE | 44.2% → 40.8% | 44.2%Oct 2025 | 37.6%Aug 2026 | 1st |
| JLL | 19.8% → 22.3% | 22.3%Dec 2025 | 18.4%Jan 2026 | 2nd |
| Savills | 16.2% → 15% | 18.4%Jan 2026 | 14.9%Dec 2025 | 3rd |
| Colliers | 10.8% → 12.2% | 13.8%Aug 2026 | 10.8%Oct 2025 | 4th |
| Knight Frank | 7.3% → 8.2% | 9.5%Jul 2026 | 7.3%Oct 2025 | 5th |
| Cushman & Wakefield | 1.5% → 1.3% | 1.6%Mar 2026 | 1.3%Dec 2025 | 6th |
| Newmark | 0.28% → 0.21% | 0.3%Aug 2026 | 0.21%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide decreased from 44.2% to 40.8%.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide increased from 19.8% to 22.3%.
- Across the 12 months ending September 2026, Savills’ share of searches among commercial real estate agencies worldwide decreased from 16.2% to 15%.
- Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide increased from 10.8% to 12.2%.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide increased from 7.3% to 8.2%.
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide peaked at 44.2% in October 2025 and was lowest at 37.6% in August 2026.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide peaked at 22.3% in December 2025 and was lowest at 18.4% in January 2026.
- Across the 12 months ending September 2026, Savills’ share of searches among commercial real estate agencies worldwide peaked at 18.4% in January 2026 and was lowest at 14.9% in December 2025.
- Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide peaked at 13.8% in August 2026 and was lowest at 10.8% in October 2025.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide peaked at 9.5% in July 2026 and was lowest at 7.3% in October 2025.
- Across the 12 months ending September 2026, Cushman & Wakefield and Newmark held steady: their share of searches among commercial real estate agencies worldwide each moved less than 0.5 percentage points.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
7 changes
In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.
In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.
In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.
In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.
In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.
Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Compare popularity between leading brands
- CBRE vs JLL: compare popularity
- CBRE vs Savills: compare popularity
- CBRE vs Colliers: compare popularity
- CBRE vs Knight Frank: compare popularity
- JLL vs Savills: compare popularity
- JLL vs Colliers: compare popularity
- JLL vs Knight Frank: compare popularity
- Savills vs Colliers: compare popularity
- Savills vs Knight Frank: compare popularity
- Colliers vs Knight Frank: compare popularity
- Compare any of these brands
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