CBRE vs Colliers:Which is more popular?
In September 2026, CBRE had more branded searches than Colliers among commercial real estate agencies worldwide. CBRE had about 368,000 branded searches, while Colliers had 110,000. CBRE made up 40.8% of all commercial real estate agency searches we track, and Colliers accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, CBRE and Colliers each appeared in two of the four answers. CBRE was mentioned before Colliers in every answer.
Who do people search for more?
CBRE, about 3 searches for every 1 for Colliers
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
CBRE, named ahead of Colliers in every answer
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Top commercial real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CBRE and Colliers were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. CBRE was listed before Colliers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CBRE1st
JLL2nd
Cushman & Wakefield2nd
Colliers4th
Newmark5th
Savills–
Knight Frank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about commercial real estate agencies
4 answers
Asked ChatGPT
“Which commercial real estate agency should I hire?”
Asked ChatGPT
“What are the best commercial real estate agencies?”
Asked ChatGPT
“What's the best commercial real estate agency for an office lease?”
Searched Google, AI Overview
“commercial real estate agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best commercial real estate agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CBRE or Colliers more popular in search?
This chart shows how often people search Google for CBRE and Colliers by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for CBRE, Colliers. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
How has the CBRE and Colliers comparison changed over the last 12 months?
3 findings
- CBRE was ahead of Colliers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide moved from 44.2% to 40.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide moved from 10.8% to 12.2%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
2 changes
In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.
In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CBRE’s and Colliers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among commercial real estate agencies
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