Brandwave

JLL vs Savills:Which is more popular?

In September 2026, JLL had more branded searches than Savills among commercial real estate agencies worldwide. JLL had about 201,000 branded searches, while Savills had 135,000. JLL made up 22.3% of all commercial real estate agency searches we track, and Savills accounted for 15%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, JLL appeared in two of the four answers and Savills in none.

Among commercial real estate agencies worldwide in September 2026

Who do people search for more?

JLL, about 49% more searches than Savills

JLL 201K searchesSavills 135K searches

Who does AI mention more?

JLL, mentioned in 2 of 4 answers, Savills in 0

JLL in 2 of 4Savills in 0 of 4

Who does AI recommend more?

JLL, the only one of the two named

JLL first in 2Savills never named

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JLL was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Savills did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. JLL2nd
  3. Cushman & Wakefield2nd
  4. Colliers4th
  5. Newmark5th
  6. Savills–
  7. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial real estate agencies

4 answers

  • Asked ChatGPT

    “Which commercial real estate agency should I hire?”

    1. Asked ChatGPT

      “What are the best commercial real estate agencies?”

      1. 1CBRE
      2. 2Cushman & Wakefield
      3. 3JLL
      4. 4Colliers
      5. 5Newmark

    2. Asked ChatGPT

      “What's the best commercial real estate agency for an office lease?”

      1. Searched Google, AI Overview

        “commercial real estate agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “best commercial real estate agency”

        1. 1CBRE
        2. 2JLL
        3. 3Cushman & Wakefield
        4. 4Colliers
        5. 5Newmark

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is JLL or Savills more popular in search?

      This chart shows how often people search Google for JLL and Savills by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.

      JLL and Savills among commercial real estate agencies worldwide, by month

      Share of searches by month for JLL, Savills. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
      Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
      Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
      Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
      Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
      Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
      Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
      Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
      Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%

      How has the JLL and Savills comparison changed over the last 12 months?

      3 findings

      How did search popularity change for commercial real estate agencies worldwide in September 2026?

      2 changes

      1. In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.

      2. In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using JLL’s and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      JLL

      1 branded search term

      • jll

      Savills

      1 branded search term

      • savills

      How the Brand Demand Index is measured

      Other head-to-heads among commercial real estate agencies

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