Brandwave

How popular isJLL?

In September 2026, people searched for JLL by name about 201,000 times worldwide, about the same as the previous year. These searches made up 22.3% of all global commercial real estate agency searches, placing JLL second out of seven agencies. When we asked both ChatGPT and Google AI Overviews about commercial real estate agencies, JLL appeared in two of the four answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

JLL is the second most searched of 7 competitors and the joint second most recommended in AI answers.

  1. CBREShare of searches 40.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. JLLShare of searches 22.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. SavillsShare of searches 15%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ColliersShare of searches 12.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Knight FrankShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JLL was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. JLL is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. JLL2nd
  3. Cushman & Wakefield2nd
  4. Colliers4th
  5. Newmark5th
  6. Savills–
  7. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial real estate agencies

4 answers

  • Asked ChatGPT

    “Which commercial real estate agency should I hire?”

    1. Asked ChatGPT

      “What are the best commercial real estate agencies?”

      1. 1CBRE
      2. 2Cushman & Wakefield
      3. 3JLL
      4. 4Colliers
      5. 5Newmark

    2. Asked ChatGPT

      “What's the best commercial real estate agency for an office lease?”

      1. Searched Google, AI Overview

        “commercial real estate agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “best commercial real estate agency”

        1. 1CBRE
        2. 2JLL
        3. 3Cushman & Wakefield
        4. 4Colliers
        5. 5Newmark

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which commercial real estate agencies compete with JLL?

      JLL against commercial real estate agencies worldwide, by month

      Share of searches by month for CBRE, JLL, Savills, Colliers, Knight Frank. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
      Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
      Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
      Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
      Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
      Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
      Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
      Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
      Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%

      1. 1.CBRE

        40.8%

        Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

      2. 2.JLL

        22.3%

        Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.

      3. 3.Savills

        15%

        Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.

      4. 4.Colliers

        12.2%

        Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

      5. 5.Knight Frank

        8.2%

        Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.1 points.

      6. 6.Cushman & Wakefield

        1.3%

        Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

      7. 7.Newmark

        0.21%

        Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

      Compare popularity between JLL and its closest rivals

      Every comparison with JLL

      6 comparisons

      How has branded search demand for JLL changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for JLL worldwide held steady at 201K.
      • Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide increased from 19.8% to 22.3%.
      • Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide peaked at 22.3% in December 2025 and was lowest at 18.4% in January 2026.

      How did search popularity change for commercial real estate agencies worldwide in September 2026?

      6 changes

      1. In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.

      2. In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.

      3. In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.

      4. In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.

      5. In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.

      6. Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

      How are JLL’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using JLL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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