Brandwave

JLL vs Newmark:Which is searched more?

In September 2026, JLL had more branded searches than Newmark among commercial real estate agencies worldwide. JLL had about 201,000 branded searches, while Newmark had 1,900. JLL made up 22.3% of all commercial real estate agency searches we track, and Newmark accounted for 0.21%. These are worldwide searches for English-language branded terms.

Share of searches among commercial real estate agencies worldwide in September 2026Is JLL or Newmark more popular in search?
JLL22.3%201K searches
vs
Newmark0.21%1.9K searches

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Is JLL or Newmark more popular in search?

Compare the commercial real estate agencies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JLL and Newmark among commercial real estate agencies worldwide, by month

Share of searches by month for JLL, Newmark. The figures are in the table below the chart.

View monthly share of searches table
MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%

How has the JLL and Newmark comparison changed over the last 12 months?

3 findings
  • JLL was ahead of Newmark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide moved from 19.8% to 22.3%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Newmark’s share of searches among commercial real estate agencies worldwide moved from 0.28% to 0.21%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

How did search popularity change for commercial real estate agencies worldwide in September 2026?

2 changes
  1. In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.

  2. Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JLL’s and Newmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JLL

1 branded search term

  • jll

Newmark

1 branded search term

  • newmark real estate

How the Brand Demand Index is measured

Other head-to-heads among commercial real estate agencies

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