Knight Frank vs Savills:Which is searched more?
In September 2026, Savills had more branded searches than Knight Frank among commercial real estate agencies worldwide. Savills had about 135,000 branded searches, while Knight Frank had 74,000. Savills made up 15% of all commercial real estate agency searches we track, and Knight Frank accounted for 8.2%. These are worldwide searches for English-language branded terms.
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Is Knight Frank or Savills more popular in search?
Compare the commercial real estate agencies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Savills, Knight Frank. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
How has the Knight Frank and Savills comparison changed over the last 12 months?
3 findings
- Savills was ahead of Knight Frank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Savills’ share of searches among commercial real estate agencies worldwide moved from 16.2% to 15%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
2 changes
In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.
In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Knight Frank’s and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knight Frank
1 branded search term
- knight frank
Savills
1 branded search term
- savills
Other head-to-heads among commercial real estate agencies
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