Brandwave

Colliers vs Cushman & Wakefield:Which is more popular?

In September 2026, Colliers had more branded searches than Cushman & Wakefield among commercial real estate agencies worldwide. Colliers had about 110,000 branded searches, while Cushman & Wakefield had 12,100. Colliers made up 12.2% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, Colliers and Cushman & Wakefield each appeared in two of the four answers. Cushman & Wakefield was mentioned before Colliers in every answer.

Among commercial real estate agencies worldwide in September 2026

Who do people search for more?

Colliers, about 9 searches for every 1 for Cushman & Wakefield

Colliers 110K searchesCushman & Wakefield 12.1K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Colliers in 2 of 4Cushman & Wakefield in 2 of 4

Who does AI recommend more?

Cushman & Wakefield, named ahead of Colliers in every answer

Cushman & Wakefield first in 2Colliers never first

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Colliers and Cushman & Wakefield were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cushman & Wakefield was listed before Colliers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. JLL2nd
  3. Cushman & Wakefield2nd
  4. Colliers4th
  5. Newmark5th
  6. Savills–
  7. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JLL2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Colliers2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cushman & Wakefield2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Newmark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Savills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knight Frank0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial real estate agencies

4 answers

  • Asked ChatGPT

    “Which commercial real estate agency should I hire?”

    1. Asked ChatGPT

      “What are the best commercial real estate agencies?”

      1. 1CBRE
      2. 2Cushman & Wakefield
      3. 3JLL
      4. 4Colliers
      5. 5Newmark

    2. Asked ChatGPT

      “What's the best commercial real estate agency for an office lease?”

      1. Searched Google, AI Overview

        “commercial real estate agencies”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “best commercial real estate agency”

        1. 1CBRE
        2. 2JLL
        3. 3Cushman & Wakefield
        4. 4Colliers
        5. 5Newmark

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Colliers or Cushman & Wakefield more popular in search?

      This chart shows how often people search Google for Colliers and Cushman & Wakefield by name. Each line represents a brand's share of searches for all seven commercial real estate agencies we track, month by month, from English-language searches worldwide.

      Colliers and Cushman & Wakefield among commercial real estate agencies worldwide, by month

      Share of searches by month for Colliers, Cushman & Wakefield. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCBREJLLSavillsColliersKnight FrankCushman & WakefieldNewmark
      Oct 202544.2%19.8%16.2%10.8%7.3%1.5%0.28%
      Nov 202542.5%19.1%15.6%12.7%8.5%1.4%0.22%
      Dec 202540.7%22.3%14.9%12.2%8.2%1.3%0.26%
      Jan 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Feb 202642.5%19%15.6%12.7%8.5%1.4%0.28%
      Mar 202639.3%21.5%17.6%11.8%7.9%1.6%0.26%
      Apr 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      May 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jun 202641%18.4%18.4%12.3%8.3%1.3%0.27%
      Jul 202638.6%21.2%17.3%11.6%9.5%1.6%0.24%
      Aug 202637.6%20.6%16.9%13.8%9.3%1.5%0.3%
      Sep 202640.8%22.3%15%12.2%8.2%1.3%0.21%

      How has the Colliers and Cushman & Wakefield comparison changed over the last 12 months?

      3 findings

      How did search popularity change for commercial real estate agencies worldwide in September 2026?

      2 changes

      1. In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.

      2. Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Colliers’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Colliers

      1 branded search term

      • colliers

      Cushman & Wakefield

      1 branded search term

      • cushman wakefield

      How the Brand Demand Index is measured

      Other head-to-heads among commercial real estate agencies

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