Cushman & Wakefield vs Newmark:Which is searched more?
In September 2026, Cushman & Wakefield had more branded searches than Newmark among commercial real estate agencies worldwide. Cushman & Wakefield had about 12,100 branded searches, while Newmark had 1,900. Cushman & Wakefield made up 1.3% of all commercial real estate agency searches we track, and Newmark accounted for 0.21%. These are worldwide searches for English-language branded terms.
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Is Cushman & Wakefield or Newmark more popular in search?
Compare the commercial real estate agencies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cushman & Wakefield, Newmark. The figures are in the table below the chart.
View monthly share of searches table
| Month | CBRE | JLL | Savills | Colliers | Knight Frank | Cushman & Wakefield | Newmark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 19.8% | 16.2% | 10.8% | 7.3% | 1.5% | 0.28% |
| Nov 2025 | 42.5% | 19.1% | 15.6% | 12.7% | 8.5% | 1.4% | 0.22% |
| Dec 2025 | 40.7% | 22.3% | 14.9% | 12.2% | 8.2% | 1.3% | 0.26% |
| Jan 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Feb 2026 | 42.5% | 19% | 15.6% | 12.7% | 8.5% | 1.4% | 0.28% |
| Mar 2026 | 39.3% | 21.5% | 17.6% | 11.8% | 7.9% | 1.6% | 0.26% |
| Apr 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| May 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jun 2026 | 41% | 18.4% | 18.4% | 12.3% | 8.3% | 1.3% | 0.27% |
| Jul 2026 | 38.6% | 21.2% | 17.3% | 11.6% | 9.5% | 1.6% | 0.24% |
| Aug 2026 | 37.6% | 20.6% | 16.9% | 13.8% | 9.3% | 1.5% | 0.3% |
| Sep 2026 | 40.8% | 22.3% | 15% | 12.2% | 8.2% | 1.3% | 0.21% |
How has the Cushman & Wakefield and Newmark comparison changed over the last 12 months?
3 findings
- Cushman & Wakefield was ahead of Newmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Newmark’s share of searches among commercial real estate agencies worldwide moved from 0.28% to 0.21%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for commercial real estate agencies worldwide in September 2026?
2 changes
Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cushman & Wakefield’s and Newmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cushman & Wakefield
1 branded search term
- cushman wakefield
Newmark
1 branded search term
- newmark real estate
Other head-to-heads among commercial real estate agencies
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