Brandwave

How popular isCummins in search?

In September 2026, there were an estimated 246K branded searches for Cummins worldwide which held steady over the last 12 months. Cummins holds 35.9% estimated Share of Search among inverter generator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda Power Equipment38.3%
  2. Cummins35.9%
  3. Generac20.6%
  4. Firman3.2%
  5. Hyundai Power Equipment1.6%
  6. Champion0.35%
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Where does Cummins compete?

Cummins is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inverter generator brands2nd of 635.9%Shown below
Generator brands1st of 545.5%Show ranking

Which inverter generator brands compete with Cummins?

Cummins against inverter generator brands worldwide, by month

Share of Search by month for Honda Power Equipment, Cummins, Generac, Firman. The figures are in the table below the chart.

View monthly share of search table
MonthHonda Power EquipmentCumminsGeneracFirmanHyundai Power EquipmentChampion
Oct 202535.4%37.6%21.5%3.4%1.8%0.37%
Nov 202536.8%39.1%18.2%3.5%2%0.38%
Dec 202536.4%39.5%18.4%3.6%1.6%0.47%
Jan 202637.3%23.2%35.5%2.6%1.2%0.23%
Feb 202638.2%36.3%20.7%3.3%1.3%0.35%
Mar 202641.2%34.1%19.7%3.1%1.5%0.4%
Apr 202642.9%37.1%14.6%3.3%1.7%0.44%
May 202644.4%36.1%14.4%3.3%1.5%0.43%
Jun 202638.9%35.5%20.5%3.2%1.4%0.42%
Jul 202635.5%35.3%24.7%2.6%1.5%0.42%
Aug 202637.8%33.8%23.6%3%1.4%0.4%
Sep 202638.3%35.9%20.6%3.2%1.6%0.35%

  1. 1.Honda Power Equipment

    38.3%

    Held 1st. 262K estimated branded searches, -4.7% vs prior month. Share +0.5 points.

  2. 2.Cummins

    35.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Generac

    20.6%

    Held 3rd. 141K estimated branded searches, -17.8% vs prior month. Share -3 points.

  4. 4.Firman

    3.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hyundai Power Equipment

    1.6%

    Held 5th. 10.8K estimated branded searches, +2.9% vs prior month. Share +0.1 points.

  6. 6.Champion

    0.35%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Cummins and its closest rivals

Every comparison with Cummins

How has branded search demand for Cummins changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cummins worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Cummins’ estimated Share of Search among inverter generator brands worldwide decreased from 37.6% to 35.9%.
  • Across the 12 months ending September 2026, Cummins’ estimated Share of Search among inverter generator brands worldwide peaked at 39.5% in December 2025 and was lowest at 23.2% in January 2026.
  • Across the 12 months ending September 2026, Cummins fell from 1st to 2nd among inverter generator brands worldwide.

How did search popularity change for inverter generator brands worldwide in September 2026?

  1. In September 2026, Cummins gained estimated Share of Search among inverter generator brands worldwide, from 33.8% to 35.9%.

  2. In September 2026, Honda Power Equipment gained estimated Share of Search among inverter generator brands worldwide, from 37.8% to 38.3%.

  3. In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 23.6% to 20.6%.

  4. Estimated monthly branded searches for Hyundai Power Equipment worldwide fell 10% over 12 measured months, from 12K to 10.8K in September 2026.

How is Cummins measured?

Brandwave collects information about searches that people make online using Cummins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cummins

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How the Brand Demand Index is measured

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