Brandwave

How popular isCreative Labs?

In September 2026, people searched for Creative Labs by name about 22,200 times worldwide, about the same as the previous year. These searches made up 2.9% of all global bluetooth adapter brand searches, placing Creative Labs third out of six brands. When we asked both ChatGPT and Google AI Overviews about bluetooth adapter brands, Creative Labs appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Creative Labs is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. UGREENShare of searches 87.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  2. AirflyShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Creative LabsShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. AvantreeShare of searches 0.86%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. LogitechShare of searches 0.38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top bluetooth adapter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Creative Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Creative Labs is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avantree1st
  2. 1Mii2nd
  3. Creative Labs3rd
  4. Airfly4th
  5. UGREEN–
  6. Logitech–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avantree2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1Mii2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth adapter brands

5 answers

  • Asked ChatGPT

    “Which Bluetooth adapter brand should I buy?”

    1. 1Creative Labs

  • Asked ChatGPT

    “What are the best Bluetooth adapter brands?”

    1. 1Avantree
    2. 21Mii
    3. 3Creative Labs

  • Asked ChatGPT

    “What's the best Bluetooth adapter brand for wireless audio?”

    1. 1Avantree
    2. 21Mii
    3. 3Creative Labs
    4. 4Airfly

  • Searched Google, AI Overview

    “bluetooth audio adapter”

    1. 1UGREEN

  • Searched Google, AI Overview

    “bluetooth adapter for car”

    1. 1UGREEN

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bluetooth adapter brands compete with Creative Labs?

Creative Labs against bluetooth adapter brands worldwide, by month

Share of searches by month for UGREEN, Airfly, Creative Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthUGREENAirflyCreative LabsAvantreeLogitech1Mii
Oct 202585.1%9.4%3.4%1%0.68%0.37%
Nov 202584.2%9.3%4.2%1.2%0.67%0.44%
Dec 202582.1%11%4%1.5%0.81%0.54%
Jan 202683.8%9.2%4.1%1.5%0.82%0.55%
Feb 202682.3%11.1%4.1%1.2%0.8%0.53%
Mar 202684.4%9.3%4.2%1%0.68%0.45%
Apr 202685.2%9.4%3.4%1%0.56%0.37%
May 202685.3%9.4%3.4%1%0.45%0.37%
Jun 202686.8%7.8%3.5%1%0.46%0.38%
Jul 202685.3%9.4%3.4%1%0.45%0.37%
Aug 202685.9%9.4%2.8%1%0.45%0.37%
Sep 202687.7%7.9%2.9%0.86%0.38%0.31%

  1. 1.UGREEN

    87.7%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Airfly

    7.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Creative Labs

    2.9%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Avantree

    0.86%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Logitech

    0.38%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.1Mii

    0.31%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Creative Labs and its closest rivals

Every comparison with Creative Labs

10 comparisons

How has branded search demand for Creative Labs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Creative Labs worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Creative Labs’ share of searches among bluetooth adapter brands worldwide decreased from 3.4% to 2.9%.
  • Across the 12 months ending September 2026, Creative Labs’ share of searches among bluetooth adapter brands worldwide peaked at 4.2% in March 2026 and was lowest at 2.8% in August 2026.

How did search popularity change for bluetooth adapter brands worldwide in September 2026?

3 changes

  1. In September 2026, UGREEN gained share of searches among bluetooth adapter brands worldwide, from 85.9% to 87.7%.

  2. In September 2026, Airfly lost share of searches among bluetooth adapter brands worldwide, from 9.4% to 7.9%.

  3. Estimated monthly branded searches for Logitech worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are Creative Labs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Creative Labs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • creative labs

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How the Brand Demand Index is measured

Where does Creative Labs compete?

Creative Labs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Desktop speaker brands6th of 71.1%Show ranking
Bluetooth adapter brands3rd of 62.9%Shown above
Creator with pink hair and a pink jacket

Is Creative Labs your brand?

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