Creative Labs vs Kanto:Which is more popular by branded search?
In August 2026, Kanto had more branded searches than Creative Labs among desktop speaker brands worldwide. Kanto was estimated to have 90.5K branded searches compared to Creative Labs’ 18.1K, and held a 4.3% Share of Search versus Creative Labs’ 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Creative Labs or Kanto?
Compare the desktop speaker brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kanto, Creative Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Edifier | Kanto | PreSonus | Creative Labs | Audioengine |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.9% | 7.8% | 2.9% | 2.9% | 0.87% | 0.58% |
| Nov 2025 | 83.4% | 9.3% | 2.8% | 2.8% | 1% | 0.69% |
| Dec 2025 | 83.4% | 9.3% | 2.8% | 2.8% | 1% | 0.68% |
| Jan 2026 | 83.8% | 7.7% | 3.5% | 3.5% | 1% | 0.56% |
| Feb 2026 | 82.4% | 9.1% | 4.1% | 2.7% | 1% | 0.67% |
| Mar 2026 | 81.4% | 9% | 4.9% | 2.7% | 1.2% | 0.81% |
| Apr 2026 | 81.8% | 9.3% | 5.1% | 2.3% | 1% | 0.56% |
| May 2026 | 81.7% | 9.3% | 5.1% | 2.3% | 1% | 0.56% |
| Jun 2026 | 82.6% | 9.6% | 4.3% | 1.9% | 1.1% | 0.58% |
| Jul 2026 | 79.8% | 11.1% | 5% | 2.2% | 1.2% | 0.67% |
| Aug 2026 | 82.8% | 9.5% | 4.3% | 1.9% | 0.86% | 0.57% |
| Sep 2026 | — | — | — | — | — | — |
How has the Creative Labs and Kanto comparison changed over the last 12 months?
3 findings
- Kanto was ahead of Creative Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Creative Labs’ estimated Share of Search among desktop speaker brands worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Kanto’s estimated Share of Search among desktop speaker brands worldwide moved from 2.9% to 4.3%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for desktop speaker brands worldwide in August 2026?
2 changes
In August 2026, Kanto lost estimated Share of Search among desktop speaker brands worldwide, from 5% to 4.3%.
Estimated monthly branded searches for Creative Labs worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Creative Labs’ and Kanto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Labs
1 branded search term
- creative labs
Kanto
1 branded search term
- kanto
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.