How popular isContra?
In September 2026, people searched for Contra by name about 12,100 times worldwide, a 49.4% increase from the previous year. These searches made up 0.19% of all global freelance marketplace searches, placing Contra seventh out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about freelance marketplaces, Contra appeared in all answers and was the third most recommended of the seven.
Contra is the seventh most searched of 7 competitors and the third most recommended in AI answers.
FiverrShare of searches 51.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
UpworkShare of searches 42.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
PeoplePerHourShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
ToptalShare of searches 1.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
ContraShare of searches 0.19%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top freelance marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Contra appeared in all four answers. Contra is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Upwork1st
- Fiverr2nd
- Contra3rd
- Toptal4th
Freelancer5th
99designs6th- PeoplePerHour7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fiverr4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Upwork4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toptal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Freelancer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- 99designs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PeoplePerHour1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about freelance marketplaces
4 answers
Asked ChatGPT
“Which freelance marketplace should I use?”
Asked ChatGPT
“What are the best freelance marketplaces?”
Asked ChatGPT
“What's the best freelance marketplace for a skilled freelance designer?”
Searched Google, AI Overview
“freelance marketplaces”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“top freelance platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which freelance marketplaces compete with Contra?
Share of searches by month for Fiverr, Upwork, PeoplePerHour, Contra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fiverr | Upwork | PeoplePerHour | Toptal | Freelancer | 99designs | Contra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 33% | 2.4% | 2% | 1.2% | 0.89% | 0.1% |
| Nov 2025 | 60.8% | 33.3% | 2% | 1.6% | 1.2% | 0.9% | 0.1% |
| Dec 2025 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.09% |
| Jan 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.07% |
| Feb 2026 | 56.1% | 37.6% | 2.3% | 1.9% | 1.2% | 1% | 0.07% |
| Mar 2026 | 56.6% | 37.9% | 1.9% | 1.9% | 1% | 0.68% | 0.09% |
| Apr 2026 | 56.5% | 37.9% | 2.3% | 1.5% | 1% | 0.68% | 0.11% |
| May 2026 | 55.9% | 37.5% | 2.7% | 1.8% | 1.1% | 0.83% | 0.14% |
| Jun 2026 | 56.1% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.17% |
| Jul 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.68% | 0.17% |
| Aug 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.68% | 0.17% |
| Sep 2026 | 51.7% | 42.3% | 2.1% | 1.7% | 1.3% | 0.76% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 3.4M | -18.1% | -4.5 points | |
| 2, held 2nd | 42.3% | 2.7M | 0% | +4.6 points | |
| 3, held 3rd | 2.1% | 135K | -18.2% | -0.2 points | |
| 4, held 4th | 1.7% | 110K | -18.5% | -0.2 points | |
| 5, held 5th | 1.3% | 86.1K | 0% | +0.1 points | |
| 6, held 6th | 0.76% | 49.5K | 0% | +0.1 points | |
| 7, held 7th | 0.19% | 12.1K | 0% | 0 points |
1.
Fiverr51.7%
Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.5 points.
2.
Upwork42.3%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +4.6 points.
2.1%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.
Toptal1.7%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
1.3%
Held 5th. 86.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.76%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Contra0.19%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Contra and its closest rivals
Every comparison with Contra
8 comparisons
How has branded search demand for Contra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Contra worldwide rose from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Contra’s share of searches among freelance marketplaces worldwide held steady, from 0.1% to 0.19%.
How did search popularity change for freelance marketplaces worldwide in September 2026?
6 changes
In September 2026, Upwork gained share of searches among freelance marketplaces worldwide, from 37.6% to 42.3%.
In September 2026, Fiverr lost share of searches among freelance marketplaces worldwide, from 56.2% to 51.7%.
Estimated monthly branded searches for Contra worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
Estimated monthly branded searches for Toptal worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for 99designs worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Estimated monthly branded searches for PeoplePerHour worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
How are Contra’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Contra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- contra freelance
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Where does Contra compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Creative freelance platforms | 8th of 8 | 0.14% | Show ranking |
| Freelance marketplaces | 7th of 7 | 0.19% | Shown above |
Is Contra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.