Brandwave

How popular isFiverr in search?

In August 2026, there were an estimated 4.1M branded searches for Fiverr worldwide which is down 18.2% over the last 11 months. Fiverr holds 45.6% estimated Share of Search among freelance marketplaces worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fiverr45.6%
  2. Upwork30.6%
  3. Freelancer20.4%
  4. PeoplePerHour1.8%
  5. Toptal1.5%
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Which freelance marketplaces compete with Fiverr?

Fiverr against freelance marketplaces worldwide, by month

Share of Search by month for Fiverr, Upwork, Freelancer. The figures are in the table below the chart.

View monthly share of search table
MonthFiverrUpworkFreelancerPeoplePerHourToptal
Oct 202550.3%27.6%18.4%2%1.7%
Nov 202550.7%27.8%18.5%1.7%1.4%
Dec 202545.6%30.6%20.4%1.8%1.5%
Jan 202647.4%31.8%17.4%1.9%1.6%
Feb 202645.6%30.6%20.4%1.8%1.5%
Mar 202647.6%31.9%17.4%1.6%1.6%
Apr 202647.5%31.9%17.4%1.9%1.3%
May 202645.5%30.5%20.3%2.2%1.5%
Jun 202645.6%30.6%20.4%1.8%1.5%
Jul 202645.6%30.6%20.4%1.8%1.5%
Aug 202645.6%30.6%20.4%1.8%1.5%
Sep 2026—————

  1. 1.Fiverr

    45.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Upwork

    30.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Freelancer

    20.4%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.PeoplePerHour

    1.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Toptal

    1.5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fiverr and its closest rivals

How has branded search demand for Fiverr changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fiverr worldwide fell from 5M to 4.1M.
  • Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide decreased from 50.3% to 45.6%.
  • Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide peaked at 50.7% in November 2025 and was lowest at 45.5% in May 2026.

How did search popularity change for freelance marketplaces worldwide in August 2026?

  1. Estimated monthly branded searches for Fiverr worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  2. Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  3. Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Fiverr compete?

Fiverr is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Freelance marketplaces1st of 545.6%Shown above
Voiceover services1st of 698.9%Show ranking
Voice over marketplaces1st of 598.9%Show ranking

How is Fiverr measured?

Brandwave collects information about searches that people make online using Fiverr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fiverr

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How the Brand Demand Index is measured

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