Freelance marketplaces:Which brands are most popular in search?
In August 2026, Fiverr was the most searched among freelance marketplaces worldwide, with an estimated 4.1M branded searches and 45.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Fiverr45.6%
Upwork30.6%
Freelancer20.4%
PeoplePerHour1.8%
Toptal1.5%
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Share of SearchLeaderboard
Compare the marketplaces people hire freelancers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiverr, Upwork, Freelancer. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Freelancer | PeoplePerHour | Toptal |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 27.6% | 18.4% | 2% | 1.7% |
| Nov 2025 | 50.7% | 27.8% | 18.5% | 1.7% | 1.4% |
| Dec 2025 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Jan 2026 | 47.4% | 31.8% | 17.4% | 1.9% | 1.6% |
| Feb 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Mar 2026 | 47.6% | 31.9% | 17.4% | 1.6% | 1.6% |
| Apr 2026 | 47.5% | 31.9% | 17.4% | 1.9% | 1.3% |
| May 2026 | 45.5% | 30.5% | 20.3% | 2.2% | 1.5% |
| Jun 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Jul 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Aug 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 30.6% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 20.4% | 1.8M | 0% | 0 points | |
| 4, held 4th | 1.8% | 165K | 0% | 0 points | |
| 5, held 5th | 1.5% | 135K | 0% | 0 points |
1.
Fiverr45.6%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Upwork30.6%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
20.4%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Toptal1.5%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among freelance marketplaces worldwide?
5 brands
In August 2026, Fiverr was the most searched among freelance marketplaces worldwide, with an estimated 4.1M branded searches and 45.6% estimated Share of Search within this set. Upwork is in 2nd place, 15.1 percentage points behind at 30.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fiverr | 50.3% → 45.6% | 50.7%Nov 2025 | 45.5%May 2026 | 1st |
| Upwork | 27.6% → 30.6% | 31.9%Mar 2026 | 27.6%Oct 2025 | 2nd |
| Freelancer | 18.4% → 20.4% | 20.4%Dec 2025 | 17.4%Jan 2026 | 3rd |
| PeoplePerHour | 2% → 1.8% | 2.2%May 2026 | 1.6%Mar 2026 | 4th |
| Toptal | 1.7% → 1.5% | 1.7%Oct 2025 | 1.3%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide decreased from 50.3% to 45.6%.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide increased from 27.6% to 30.6%.
- Across the 11 months ending August 2026, Freelancer’s estimated Share of Search among freelance marketplaces worldwide increased from 18.4% to 20.4%.
- Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide peaked at 50.7% in November 2025 and was lowest at 45.5% in May 2026.
- Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide peaked at 31.9% in March 2026 and was lowest at 27.6% in October 2025.
- Across the 11 months ending August 2026, Freelancer’s estimated Share of Search among freelance marketplaces worldwide peaked at 20.4% in December 2025 and was lowest at 17.4% in January 2026.
- Across the 11 months ending August 2026, PeoplePerHour and Toptal held steady: their estimated Share of Search among freelance marketplaces worldwide each moved less than 0.5 percentage points.
How did search popularity change for freelance marketplaces worldwide in August 2026?
3 changes
Estimated monthly branded searches for Fiverr worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
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