Brandwave

Creative freelance platforms:Which brands are most popular in search?

In August 2026, Behance was the most searched among creative freelance platforms worldwide, with an estimated 1.5M branded searches and 63.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Behance63.5%
  2. Dribbble23.3%
  3. PeoplePerHour7%
  4. Toptal5.7%
  5. Contra0.51%

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Share of SearchLeaderboard

Compare the platforms that connect creatives with work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creative freelance platforms worldwide, by month

Share of Search by month for Behance, Dribbble, PeoplePerHour, Toptal. The figures are in the table below the chart.

View monthly share of search table
MonthBehanceDribbblePeoplePerHourToptalContra
Oct 202563.6%23.4%7%5.7%0.28%
Nov 202565.1%23.9%5.9%4.8%0.29%
Dec 202563.7%23.3%7%5.7%0.28%
Jan 202663.6%23.4%7%5.7%0.23%
Feb 202665.2%24%5.9%4.8%0.19%
Mar 202661.2%27.5%5.5%5.5%0.27%
Apr 202661%27.4%6.7%4.5%0.33%
May 202664.2%23.6%7.1%4.7%0.35%
Jun 202660.4%27.1%6.6%5.4%0.49%
Jul 202660.4%27.1%6.6%5.4%0.49%
Aug 202663.5%23.3%7%5.7%0.51%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Behance

    63.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Dribbble

    23.3%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  3. Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Toptal

    5.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Contra

    0.51%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among creative freelance platforms worldwide?

In August 2026, Behance was the most searched among creative freelance platforms worldwide, with an estimated 1.5M branded searches and 63.5% estimated Share of Search within this set. Dribbble is in 2nd place, 40.2 percentage points behind at 23.3% Share of Search.

Global creative freelance platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Behance63.6% → 63.5%65.2%Feb 202660.4%Jun 20261st
Dribbble23.4% → 23.3%27.5%Mar 202623.3%Aug 20262nd
PeoplePerHour7%7.1%May 20265.5%Mar 20263rd
Toptal5.7%5.7%Jan 20264.5%Apr 20264th
Contra0.28% → 0.51%0.51%Aug 20260.19%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Behance’s estimated Share of Search among creative freelance platforms worldwide peaked at 65.2% in February 2026 and was lowest at 60.4% in June 2026.
  • Across the 11 months ending August 2026, Dribbble’s estimated Share of Search among creative freelance platforms worldwide peaked at 27.5% in March 2026 and was lowest at 23.3% in August 2026.
  • Across the 11 months ending August 2026, PeoplePerHour’s estimated Share of Search among creative freelance platforms worldwide peaked at 7.1% in May 2026 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Toptal’s estimated Share of Search among creative freelance platforms worldwide peaked at 5.7% in January 2026 and was lowest at 4.5% in April 2026.
  • Across the 11 months ending August 2026, Behance, Dribbble, PeoplePerHour, Toptal and Contra held steady: their estimated Share of Search among creative freelance platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for creative freelance platforms worldwide in August 2026?

  1. In August 2026, Behance gained estimated Share of Search among creative freelance platforms worldwide, from 60.4% to 63.5%.

  2. In August 2026, Dribbble lost estimated Share of Search among creative freelance platforms worldwide, from 27.1% to 23.3%.

  3. Estimated monthly branded searches for Contra worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How the Brand Demand Index is measured

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