Brandwave

How popular isToptal in search?

In August 2026, there were an estimated 135K branded searches for Toptal worldwide which is down 18.2% over the last 11 months. Toptal holds 5.7% estimated Share of Search among creative freelance platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Behance63.5%
  2. Dribbble23.3%
  3. PeoplePerHour7%
  4. Toptal5.7%
  5. Contra0.51%
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Which creative freelance platforms compete with Toptal?

Toptal against creative freelance platforms worldwide, by month

Share of Search by month for Behance, Dribbble, PeoplePerHour, Toptal. The figures are in the table below the chart.

View monthly share of search table
MonthBehanceDribbblePeoplePerHourToptalContra
Oct 202563.6%23.4%7%5.7%0.28%
Nov 202565.1%23.9%5.9%4.8%0.29%
Dec 202563.7%23.3%7%5.7%0.28%
Jan 202663.6%23.4%7%5.7%0.23%
Feb 202665.2%24%5.9%4.8%0.19%
Mar 202661.2%27.5%5.5%5.5%0.27%
Apr 202661%27.4%6.7%4.5%0.33%
May 202664.2%23.6%7.1%4.7%0.35%
Jun 202660.4%27.1%6.6%5.4%0.49%
Jul 202660.4%27.1%6.6%5.4%0.49%
Aug 202663.5%23.3%7%5.7%0.51%
Sep 2026—————

  1. 1.Behance

    63.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Dribbble

    23.3%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  3. 3.PeoplePerHour

    7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Toptal

    5.7%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Contra

    0.51%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Toptal and its closest rivals

How has branded search demand for Toptal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toptal worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Toptal’s estimated Share of Search among creative freelance platforms worldwide peaked at 5.7% in January 2026 and was lowest at 4.5% in April 2026.

How did search popularity change for creative freelance platforms worldwide in August 2026?

  1. In August 2026, Behance gained estimated Share of Search among creative freelance platforms worldwide, from 60.4% to 63.5%.

  2. In August 2026, Dribbble lost estimated Share of Search among creative freelance platforms worldwide, from 27.1% to 23.3%.

  3. Estimated monthly branded searches for Contra worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Toptal compete?

Toptal is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Freelance marketplaces5th of 51.5%Show ranking
Creative freelance platforms4th of 55.7%Shown above

How is Toptal measured?

Brandwave collects information about searches that people make online using Toptal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toptal

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How the Brand Demand Index is measured

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