Contra vs Toptal:Which is searched more?
In August 2026, Toptal had more branded searches than Contra among creative freelance platforms worldwide. Toptal was estimated to have 135K branded searches compared to Contra’s 12.1K, and held a 5.7% Share of Search versus Contra’s 0.51%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contra or Toptal?
Compare the platforms that connect creatives with work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toptal, Contra. The figures are in the table below the chart.
View monthly share of search table
| Month | Toptal | Contra |
|---|---|---|
| Oct 2025 | 5.7% | 0.28% |
| Nov 2025 | 4.8% | 0.29% |
| Dec 2025 | 5.7% | 0.28% |
| Jan 2026 | 5.7% | 0.23% |
| Feb 2026 | 4.8% | 0.19% |
| Mar 2026 | 5.5% | 0.27% |
| Apr 2026 | 4.5% | 0.33% |
| May 2026 | 4.7% | 0.35% |
| Jun 2026 | 5.4% | 0.49% |
| Jul 2026 | 5.4% | 0.49% |
| Aug 2026 | 5.7% | 0.51% |
| Sep 2026 | — | — |
How has the Contra and Toptal comparison changed over the last 12 months?
3 findings
- Toptal was ahead of Contra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contra’s estimated Share of Search among creative freelance platforms worldwide moved from 0.28% to 0.51%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among creative freelance platforms worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for creative freelance platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Contra’s and Toptal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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