How popular isToptal in search?
In August 2026, there were an estimated 135K branded searches for Toptal worldwide which is down 18.2% over the last 11 months. Toptal holds 1.5% estimated Share of Search among freelance marketplaces worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fiverr45.6%
Upwork30.6%
Freelancer20.4%
PeoplePerHour1.8%
Toptal1.5%
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Where does Toptal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Freelance marketplaces | 5th of 5 | 1.5% | Shown below |
| Creative freelance platforms | 4th of 5 | 5.7% | Show ranking |
Which freelance marketplaces compete with Toptal?
Share of Search by month for Fiverr, Upwork, Freelancer, Toptal. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiverr | Upwork | Freelancer | PeoplePerHour | Toptal |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 27.6% | 18.4% | 2% | 1.7% |
| Nov 2025 | 50.7% | 27.8% | 18.5% | 1.7% | 1.4% |
| Dec 2025 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Jan 2026 | 47.4% | 31.8% | 17.4% | 1.9% | 1.6% |
| Feb 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Mar 2026 | 47.6% | 31.9% | 17.4% | 1.6% | 1.6% |
| Apr 2026 | 47.5% | 31.9% | 17.4% | 1.9% | 1.3% |
| May 2026 | 45.5% | 30.5% | 20.3% | 2.2% | 1.5% |
| Jun 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Jul 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Aug 2026 | 45.6% | 30.6% | 20.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 30.6% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 20.4% | 1.8M | 0% | 0 points | |
| 4, held 4th | 1.8% | 165K | 0% | 0 points | |
| 5, held 5th | 1.5% | 135K | 0% | 0 points |
1.
Fiverr45.6%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Upwork30.6%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
20.4%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Toptal1.5%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Toptal and its closest rivals
How has branded search demand for Toptal changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toptal worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces worldwide held steady, from 1.7% to 1.5%.
How did search popularity change for freelance marketplaces worldwide in August 2026?
3 changes
Estimated monthly branded searches for Fiverr worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Toptal measured?
Brandwave collects information about searches that people make online using Toptal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toptal
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Is Toptal your brand?
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