Brandwave

How popular isConfluent in search?

In August 2026, there were an estimated 49.5K branded searches for Confluent worldwide which is down 33.1% over the last 11 months. Confluent holds 48.6% estimated Share of Search among event streaming platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluent48.6%
  2. Apache Kafka39.8%
  3. Amazon Kinesis5.3%
  4. Google Pub/Sub4.7%
  5. Azure Event Hubs1.6%
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Where does Confluent compete?

Confluent is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Event streaming platforms1st of 548.6%Shown below
Streaming data platforms1st of 553.3%Show ranking
Streaming analytics platforms1st of 569.7%Show ranking

Which event streaming platforms compete with Confluent?

Confluent against event streaming platforms worldwide, by month

Share of Search by month for Confluent, Apache Kafka, Amazon Kinesis, Google Pub/Sub. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentApache KafkaAmazon KinesisGoogle Pub/SubAzure Event Hubs
Oct 202547.6%38.9%6.4%5.7%1.5%
Nov 202543.1%43.1%5.8%6.3%1.7%
Dec 202575.4%18.6%2.5%2.7%0.9%
Jan 202652.4%35.1%5.7%5.1%1.7%
Feb 202653%35.4%4.7%5.2%1.7%
Mar 202653.1%35.5%4.8%5.2%1.4%
Apr 202653.2%35.6%4.7%5.2%1.4%
May 202653.7%35.9%4.8%4.2%1.4%
Jun 202652.5%35.1%5.7%5%1.6%
Jul 202648.2%39.4%5.3%5.6%1.6%
Aug 202648.6%39.8%5.3%4.7%1.6%
Sep 2026—————
  1. 1.Confluent

    48.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Moved from 3rd to 4th. 4.8K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  5. Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Confluent and its closest rivals

How has branded search demand for Confluent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Confluent worldwide fell from 74K to 49.5K.
  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide increased from 47.6% to 48.6%.
  • Across the 11 months ending August 2026, Confluent’s estimated Share of Search among event streaming platforms worldwide peaked at 75.4% in December 2025 and was lowest at 43.1% in November 2025.

How did search popularity change for event streaming platforms worldwide in August 2026?

  1. In August 2026, Google Pub/Sub lost estimated Share of Search among event streaming platforms worldwide, from 5.6% to 4.7%.

  2. In August 2026, Amazon Kinesis rose from 4th to 3rd among event streaming platforms worldwide.

  3. Estimated monthly branded searches for Azure Event Hubs worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Confluent worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Apache Kafka worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

How is Confluent measured?

Brandwave collects information about searches that people make online using Confluent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • confluent

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How the Brand Demand Index is measured

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