Brandwave

Confluent vs Google Cloud Dataflow:Which is more popular?

In September 2026, Google Cloud Dataflow had more branded searches than Confluent among streaming analytics platforms worldwide. Google Cloud Dataflow had about 1,900 branded searches, while Confluent had 230. Google Cloud Dataflow made up 5.4% of all streaming analytics platform searches we track, and Confluent accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about streaming analytics platforms, Confluent appeared in all five answers and Google Cloud Dataflow in two. Confluent was mentioned before Google Cloud Dataflow in every answer.

Among streaming analytics platforms worldwide in September 2026

Who do people search for more?

Google Cloud Dataflow, about 8 searches for every 1 for Confluent

Google Cloud Dataflow 1.9K searchesConfluent 230 searches

Who does AI mention more?

Confluent, mentioned in every answer we collected

Confluent in 5 of 5Google Cloud Dataflow in 2 of 5

Who does AI recommend more?

Confluent, named ahead of Google Cloud Dataflow in every answer

Confluent first in 5Google Cloud Dataflow never first

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Top streaming analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluent appeared in all five answers. Google Cloud Dataflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Confluent was listed before Google Cloud Dataflow in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluent1st
  2. Apache Flink2nd
  3. Amazon Kinesis3rd
  4. Azure Stream Analytics4th
  5. Google Cloud Dataflow5th
  6. Redpanda6th
  7. RisingWave7th
  8. Materialize8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apache Flink5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Kinesis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Stream Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Dataflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redpanda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RisingWave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Materialize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming analytics platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Confluent or Google Cloud Dataflow more popular in search?

This chart shows how often people search Google for Confluent and Google Cloud Dataflow by name. Each line represents a brand's share of searches for all eight streaming analytics platforms we track, month by month, from English-language searches worldwide.

Confluent and Google Cloud Dataflow among streaming analytics platforms worldwide, by month

Share of searches by month for Google Cloud Dataflow, Confluent. The figures are in the table below the chart.

View monthly share of searches table
MonthApache FlinkAmazon KinesisRisingWaveGoogle Cloud DataflowRedpandaAzure Stream AnalyticsConfluentMaterialize
Oct 202550.5%30.7%8.2%3.5%1.9%4.5%0.61%0.07%
Nov 202548.6%29.6%9.6%5.3%2.2%4.2%0.46%0.07%
Dec 202548.7%29.6%9.7%4.3%2.4%4.3%1%0.05%
Jan 202649.5%30.1%9.8%4.2%2.2%3.6%0.58%0.07%
Feb 202652.5%26%8.5%6.9%2.4%3.1%0.54%0.07%
Mar 202648.5%29.5%9.6%5.2%2.8%3.5%0.66%0.07%
Apr 202648.3%29.4%11.8%4.3%2.7%2.7%0.83%0.08%
May 202647.4%26.7%11.5%7.6%2.6%3.4%0.6%0.05%
Jun 202647%26.5%11.4%9.4%2.6%2.6%0.44%0.05%
Jul 202642.2%30.8%12.6%8.3%2.9%2.9%0.4%0.03%
Aug 202642.9%26.1%15.7%8.4%3.8%2.6%0.46%0.06%
Sep 202651.2%25.4%12.4%5.4%2.8%2%0.65%0.06%

How has the Confluent and Google Cloud Dataflow comparison changed over the last 12 months?

3 findings

How did search popularity change for streaming analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Cloud Dataflow lost share of searches among streaming analytics platforms worldwide, from 8.4% to 5.4%.

  2. Estimated monthly branded searches for Confluent worldwide fell 30.3% over 12 measured months, from 330 to 230 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Confluent’s and Google Cloud Dataflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confluent

4 branded search terms

  • confluent data
  • confluent event
  • confluent event streaming
  • confluent streaming

Google Cloud Dataflow

1 branded search term

  • google cloud dataflow

How the Brand Demand Index is measured

Other head-to-heads among streaming analytics platforms

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