Brandwave

How popular isConair in search?

In September 2026, there were an estimated 60.5K branded searches for Conair worldwide which is down 18.2% over the last 12 months. Conair holds 2.6% estimated Share of Search among clothes steamer brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips41%
  2. Tefal23.6%
  3. LG18%
  4. Samsung14.8%
  5. Conair2.6%
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Where does Conair compete?

Conair is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes steamer brands5th of 52.6%Shown below
Hair accessories brands4th of 65.9%Show ranking
Hot rollers brands3rd of 57.6%Show ranking
Hair clips brands4th of 68.9%Show ranking
Combs brands2nd of 612.6%Show ranking
Foot spa brands2nd of 428.3%Show ranking
Shower cap brands2nd of 636.2%Show ranking
Makeup mirror brands1st of 649.4%Show ranking

Which clothes steamer brands compete with Conair?

Conair against clothes steamer brands worldwide, by month

Share of Search by month for Philips, Tefal, LG, Samsung, Conair. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalLGSamsungConair
Oct 202538.8%21.9%19.6%16.9%2.8%
Nov 202539.4%29.8%14.4%14%2.4%
Dec 202544.2%24.7%14.8%13.3%3%
Jan 202637.8%26%19%14.5%2.7%
Feb 202637.9%23.3%20.9%15.4%2.5%
Mar 202635.6%22.7%24.4%15%2.4%
Apr 202640.6%21.2%19.5%16%2.7%
May 202638.1%24.2%19%15.5%3.3%
Jun 202639.7%21%19.8%16.1%3.4%
Jul 202644.3%17.3%19.1%16.7%2.7%
Aug 202641.5%19%20.4%16.7%2.4%
Sep 202641%23.6%18%14.8%2.6%
  1. 1.Philips

    41%

    Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share -0.6 points.

  2. 2.Tefal

    23.6%

    Moved from 3rd to 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +4.7 points.

  3. 3.LG

    18%

    Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -2.3 points.

  4. 4.Samsung

    14.8%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.9 points.

  5. 5.Conair

    2.6%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Conair and its closest rivals

How has branded search demand for Conair changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Conair worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Conair’s estimated Share of Search among clothes steamer brands worldwide held steady, from 2.8% to 2.6%.

How did search popularity change for clothes steamer brands worldwide in September 2026?

  1. In September 2026, Tefal overtook LG to rank 2nd among clothes steamer brands worldwide, with 23.6% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among clothes steamer brands worldwide, from 20.4% to 18%.

  3. In September 2026, Samsung lost estimated Share of Search among clothes steamer brands worldwide, from 16.7% to 14.8%.

  4. In September 2026, Philips lost estimated Share of Search among clothes steamer brands worldwide, from 41.5% to 41%.

  5. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How is Conair measured?

Brandwave collects information about searches that people make online using Conair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • conair

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How the Brand Demand Index is measured

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Is Conair your brand?

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