Brandwave

How popular isChelsea in search?

In September 2026, there were an estimated 16.6M branded searches for Chelsea worldwide which is down 18.6% over the last 12 months. Chelsea holds 43.2% estimated Share of Search among rain Boots brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chelsea43.2%
  2. Crocs19.5%
  3. Chanel19.2%
  4. Gucci7.1%
  5. Burberry5.8%
  6. Barbour3.2%
  7. Dior1.2%
  8. Bogs0.78%
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Which rain Boots brands compete with Chelsea?

Chelsea against rain Boots brands worldwide, by month

Share of Search by month for Chelsea, Crocs, Chanel, Gucci, Burberry, Barbour. The figures are in the table below the chart.

View monthly share of search table
MonthChelseaCrocsChanelGucciBurberryBarbourDiorBogs
Oct 202547%17.2%16.8%7.7%5.2%4.2%1%0.85%
Nov 202550.1%18.4%13.9%6.7%5.5%3.7%0.91%0.74%
Dec 202547%17.3%17.6%7.7%5.2%3.5%1%0.7%
Jan 202648.9%12%23.9%6.6%4.4%2.4%1.1%0.72%
Feb 202645.9%16.9%20.1%7.6%5.1%2.3%1.2%0.83%
Mar 202650.8%18.7%16.4%6.8%3.7%2%0.92%0.61%
Apr 202641.7%23%18.3%8.4%4.6%2.1%1.1%0.76%
May 202639.4%21.7%23.1%7.9%4.3%1.6%1.3%0.71%
Jun 202610.7%35.6%36.4%8.8%4.8%1.4%1.4%0.79%
Jul 202619.9%36.1%26.1%8.9%4.9%1.5%1.8%0.8%
Aug 202647.3%21.2%17%6.4%4.2%1.9%1.3%0.7%
Sep 202643.2%19.5%19.2%7.1%5.8%3.2%1.2%0.78%

  1. 1.Chelsea

    43.2%

    Held 1st. 16.6M estimated branded searches, -18.6% vs prior month. Share -4 points.

  2. 2.Crocs

    19.5%

    Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Chanel

    19.2%

    Held 3rd. 7.4M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Gucci

    7.1%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Burberry

    5.8%

    Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  6. 6.Barbour

    3.2%

    Held 6th. 1.2M estimated branded searches, +48.2% vs prior month. Share +1.3 points.

  7. 7.Dior

    1.2%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Bogs

    0.78%

    Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Chelsea and its closest rivals

Every comparison with Chelsea

How has branded search demand for Chelsea changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Chelsea worldwide fell from 20.4M to 16.6M.
  • Across the 12 months ending September 2026, Chelsea’s estimated Share of Search among rain Boots brands worldwide decreased from 47% to 43.2%.
  • Across the 12 months ending September 2026, Chelsea’s estimated Share of Search among rain Boots brands worldwide peaked at 50.8% in March 2026 and was lowest at 10.7% in June 2026.

How did search popularity change for rain Boots brands worldwide in September 2026?

  1. In September 2026, Chanel gained estimated Share of Search among rain Boots brands worldwide, from 17% to 19.2%.

  2. In September 2026, Burberry gained estimated Share of Search among rain Boots brands worldwide, from 4.2% to 5.8%.

  3. In September 2026, Barbour gained estimated Share of Search among rain Boots brands worldwide, from 1.9% to 3.2%.

  4. In September 2026, Gucci gained estimated Share of Search among rain Boots brands worldwide, from 6.4% to 7.1%.

  5. In September 2026, Chelsea lost estimated Share of Search among rain Boots brands worldwide, from 47.3% to 43.2%.

  6. In September 2026, Crocs lost estimated Share of Search among rain Boots brands worldwide, from 21.2% to 19.5%.

Where does Chelsea compete?

Chelsea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots Men brands2nd of 537.8%Show ranking
Rain Boots brands1st of 843.2%Shown above
Ankle Boots brands1st of 869.4%Show ranking
Women's boot brands1st of 872.1%Show ranking
Wellies brands1st of 773.6%Show ranking
Playhouse brands1st of 782.9%Show ranking
Farm Boots brands1st of 492.1%Show ranking
Baking brands1st of 498.2%Show ranking

How is Chelsea measured?

Brandwave collects information about searches that people make online using Chelsea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chelsea

Do you work for Chelsea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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