How popular isBogs in search?
In September 2026, there were an estimated 301K branded searches for Bogs worldwide which is down 18.2% over the last 12 months. Bogs holds 0.78% estimated Share of Search among rain Boots brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rain Boots brands compete with Bogs?
Share of Search by month for Chelsea, Crocs, Chanel, Gucci, Burberry, Barbour, Bogs. The figures are in the table below the chart.
View monthly share of search table
| Month | Chelsea | Crocs | Chanel | Gucci | Burberry | Barbour | Dior | Bogs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17.2% | 16.8% | 7.7% | 5.2% | 4.2% | 1% | 0.85% |
| Nov 2025 | 50.1% | 18.4% | 13.9% | 6.7% | 5.5% | 3.7% | 0.91% | 0.74% |
| Dec 2025 | 47% | 17.3% | 17.6% | 7.7% | 5.2% | 3.5% | 1% | 0.7% |
| Jan 2026 | 48.9% | 12% | 23.9% | 6.6% | 4.4% | 2.4% | 1.1% | 0.72% |
| Feb 2026 | 45.9% | 16.9% | 20.1% | 7.6% | 5.1% | 2.3% | 1.2% | 0.83% |
| Mar 2026 | 50.8% | 18.7% | 16.4% | 6.8% | 3.7% | 2% | 0.92% | 0.61% |
| Apr 2026 | 41.7% | 23% | 18.3% | 8.4% | 4.6% | 2.1% | 1.1% | 0.76% |
| May 2026 | 39.4% | 21.7% | 23.1% | 7.9% | 4.3% | 1.6% | 1.3% | 0.71% |
| Jun 2026 | 10.7% | 35.6% | 36.4% | 8.8% | 4.8% | 1.4% | 1.4% | 0.79% |
| Jul 2026 | 19.9% | 36.1% | 26.1% | 8.9% | 4.9% | 1.5% | 1.8% | 0.8% |
| Aug 2026 | 47.3% | 21.2% | 17% | 6.4% | 4.2% | 1.9% | 1.3% | 0.7% |
| Sep 2026 | 43.2% | 19.5% | 19.2% | 7.1% | 5.8% | 3.2% | 1.2% | 0.78% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 16.6M | -18.6% | -4 points | |
| 2, held 2nd | 19.5% | 7.5M | -18.2% | -1.7 points | |
| 3, held 3rd | 19.2% | 7.4M | 0% | +2.1 points | |
| 4, held 4th | 7.1% | 2.7M | 0% | +0.8 points | |
| 5, held 5th | 5.8% | 2.2M | +22.4% | +1.6 points | |
| 6, held 6th | 3.2% | 1.2M | +48.2% | +1.3 points | |
| 7, held 7th | 1.2% | 450K | -18.2% | -0.1 points | |
| 8, held 8th | 0.78% | 301K | 0% | +0.1 points |
1.
Chelsea43.2%
Held 1st. 16.6M estimated branded searches, -18.6% vs prior month. Share -4 points.
2.
Crocs19.5%
Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share -1.7 points.
3.
Chanel19.2%
Held 3rd. 7.4M estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
Gucci7.1%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Burberry5.8%
Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.6 points.
6.
Barbour3.2%
Held 6th. 1.2M estimated branded searches, +48.2% vs prior month. Share +1.3 points.
7.
Dior
1.2%
Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.
Bogs0.78%
Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Bogs and its closest rivals
How has branded search demand for Bogs changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bogs worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among rain Boots brands worldwide held steady, from 0.85% to 0.78%.
How did search popularity change for rain Boots brands worldwide in September 2026?
6 changes
In September 2026, Chanel gained estimated Share of Search among rain Boots brands worldwide, from 17% to 19.2%.
In September 2026, Burberry gained estimated Share of Search among rain Boots brands worldwide, from 4.2% to 5.8%.
In September 2026, Barbour gained estimated Share of Search among rain Boots brands worldwide, from 1.9% to 3.2%.
In September 2026, Gucci gained estimated Share of Search among rain Boots brands worldwide, from 6.4% to 7.1%.
In September 2026, Chelsea lost estimated Share of Search among rain Boots brands worldwide, from 47.3% to 43.2%.
In September 2026, Crocs lost estimated Share of Search among rain Boots brands worldwide, from 21.2% to 19.5%.
Where does Bogs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rain Boots brands | 8th of 8 | 0.78% | Shown above |
| Wellies brands | 6th of 7 | 1.3% | Show ranking |
| Farm Boots brands | 4th of 4 | 1.7% | Show ranking |
| Gumboot brands | 1st of 4 | 56.1% | Show ranking |
How is Bogs measured?
Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bogs
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Is Bogs your brand?
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