Brandwave

How popular isCARTO in search?

In September 2026, people searched for CARTO by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 31% of all global foot traffic analytics platform searches, placing CARTO second out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Foursquare56.7%
  2. CARTO31%
  3. Placer.ai7.6%
  4. RetailNext2.8%
  5. SafeGraph0.77%
  6. Unacast0.77%
  7. Advan0.37%
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Which foot traffic analytics platforms compete with CARTO?

CARTO against foot traffic analytics platforms worldwide, by month

Share of searches by month for Foursquare, CARTO, Placer.ai, RetailNext. The figures are in the table below the chart.

View monthly share of searches table
MonthFoursquareCARTOPlacer.aiRetailNextSafeGraphUnacastAdvan
Oct 202552.2%28.5%12.8%3.1%2.1%1.1%0.22%
Nov 202553.8%29.5%10.8%3.2%1.7%0.89%0.15%
Dec 202558.7%26.3%9.6%2.8%1.6%0.85%0.2%
Jan 202653.8%29.4%10.8%3.2%1.7%0.89%0.23%
Feb 202662%22.7%10.1%2.4%1.6%0.84%0.22%
Mar 202666.8%20.1%9%2.2%1.2%0.61%0.19%
Apr 202659.1%26.4%9.7%2.3%1.5%0.7%0.26%
May 202659.3%26.5%9.7%2.3%1.3%0.7%0.21%
Jun 202657.3%25.7%11.5%2.7%1.8%0.83%0.25%
Jul 202649.5%33.1%12.1%2.9%1.3%0.88%0.32%
Aug 202646.8%38.3%9.4%3.4%0.95%0.83%0.37%
Sep 202656.7%31%7.6%2.8%0.77%0.77%0.37%

  1. 1.Foursquare

    56.7%

    Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +9.9 points.

  2. 2.CARTO

    31%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -7.3 points.

  3. 3.Placer.ai

    7.6%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.RetailNext

    2.8%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.SafeGraph

    0.77%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Unacast

    0.77%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.

  7. 7.Advan

    0.37%

    Held 7th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between CARTO and its closest rivals

Every comparison with CARTO

15 comparisons

How has branded search demand for CARTO changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CARTO worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, CARTO’s share of searches among foot traffic analytics platforms worldwide increased from 28.5% to 31%.
  • Across the 12 months ending September 2026, CARTO’s share of searches among foot traffic analytics platforms worldwide peaked at 38.3% in August 2026 and was lowest at 20.1% in March 2026.

How did search popularity change for foot traffic analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Foursquare gained share of searches among foot traffic analytics platforms worldwide, from 46.8% to 56.7%.

  2. In September 2026, CARTO lost share of searches among foot traffic analytics platforms worldwide, from 38.3% to 31%.

  3. In September 2026, Placer.ai lost share of searches among foot traffic analytics platforms worldwide, from 9.4% to 7.6%.

  4. In September 2026, RetailNext lost share of searches among foot traffic analytics platforms worldwide, from 3.4% to 2.8%.

  5. SafeGraph’s share of searches among foot traffic analytics platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.77% in September 2026.

  6. Estimated monthly branded searches for Advan worldwide rose 84.6% over 12 measured months, from 260 to 480 in September 2026.

How are CARTO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CARTO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carto

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How the Brand Demand Index is measured

Where does CARTO compete?

CARTO is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Geospatial analytics platforms6th of 73.5%Show ranking
GIS software5th of 73.7%Show ranking
Mapping and location platforms5th of 74%Show ranking
Foot traffic analytics platforms2nd of 731%Shown above
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