Brandwave

CARTO vs HERE Technologies:Which is searched more?

In September 2026, CARTO had more branded searches than HERE Technologies among mapping and location platforms worldwide. CARTO had about 40,500 branded searches, while HERE Technologies had 14,800. CARTO made up 4% of all mapping and location platform searches we track, and HERE Technologies accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among mapping and location platforms worldwide in September 2026Is CARTO or HERE Technologies more popular in search?
CARTO4%40.5K searches
vs
HERE Technologies1.4%14.8K searches

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Is CARTO or HERE Technologies more popular in search?

Compare the mapping and location platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CARTO and HERE Technologies among mapping and location platforms worldwide, by month

Share of searches by month for CARTO, HERE Technologies. The figures are in the table below the chart.

View monthly share of searches table
MonthQGISEsri ArcGISMapboxGoogle Maps PlatformCARTOHERE TechnologiesFelt
Oct 202540.6%28.5%14.9%11.5%3%1.3%0.26%
Nov 202541.6%28.7%15.3%9.7%3.1%1.4%0.22%
Dec 202541.4%28.8%15.2%10%3%1.4%0.27%
Jan 202643.5%25.5%15.9%10.2%3.2%1.4%0.23%
Feb 202645.2%26.2%16.6%7.6%2.7%1.5%0.29%
Mar 202642.3%29.7%15.5%7.4%3.1%1.7%0.34%
Apr 202642.5%29.6%15.6%7.4%3.1%1.4%0.34%
May 202644.9%26%16.5%7.5%3.3%1.5%0.36%
Jun 202644%25.5%16.1%9%3.2%1.8%0.43%
Jul 202643.3%25.1%15.9%9.7%3.9%1.7%0.34%
Aug 202643.6%25.3%16%8.5%4.8%1.4%0.34%
Sep 202644.1%30.9%13.2%6%4%1.4%0.35%

How has the CARTO and HERE Technologies comparison changed over the last 12 months?

3 findings

How did search popularity change for mapping and location platforms worldwide in September 2026?

1 change
  1. In September 2026, CARTO lost share of searches among mapping and location platforms worldwide, from 4.8% to 4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CARTO’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CARTO

1 branded search term

  • carto

HERE Technologies

1 branded search term

  • here technologies

How the Brand Demand Index is measured

Other head-to-heads among mapping and location platforms

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