Brandwave

How popular isCARTO in search?

In August 2026, there were an estimated 40.5K branded searches for CARTO worldwide which is up 22.4% over the last 11 months. CARTO holds 5.4% estimated Share of Search among GIS software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. QGIS49.3%
  2. Esri ArcGIS27%
  3. Mapbox18.1%
  4. CARTO5.4%
  5. Maptitude0.17%
CARTO website (opens in a new tab)

Follow CARTO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does CARTO compete?

CARTO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
GIS software4th of 55.4%Shown below
Geospatial analytics platforms4th of 59.5%Show ranking

Which GIS software compete with CARTO?

CARTO against GIS software worldwide, by month

Share of Search by month for QGIS, Esri ArcGIS, Mapbox, CARTO. The figures are in the table below the chart.

View monthly share of search table
MonthQGISEsri ArcGISMapboxCARTOMaptitude
Oct 202547.2%31.6%17.3%3.5%0.38%
Nov 202547.3%31.6%17.3%3.5%0.3%
Dec 202547.3%31.6%17.3%3.5%0.31%
Jan 202650.2%27.4%18.4%3.7%0.32%
Feb 202650.5%27.6%18.5%3%0.27%
Mar 202647.3%31.6%17.3%3.5%0.3%
Apr 202647.3%31.6%17.3%3.5%0.25%
May 202650.2%27.5%18.4%3.7%0.18%
Jun 202650.2%27.4%18.4%3.7%0.22%
Jul 202649.8%27.2%18.3%4.5%0.18%
Aug 202649.3%27%18.1%5.4%0.17%
Sep 2026—————

  1. 1.QGIS

    49.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Esri ArcGIS

    27%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Mapbox

    18.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.CARTO

    5.4%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  5. 5.Maptitude

    0.17%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CARTO and its closest rivals

How has branded search demand for CARTO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CARTO worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, CARTO’s estimated Share of Search among GIS software worldwide increased from 3.5% to 5.4%.
  • Across the 11 months ending August 2026, CARTO’s estimated Share of Search among GIS software worldwide peaked at 5.4% in August 2026 and was lowest at 3% in February 2026.

How did search popularity change for GIS software worldwide in August 2026?

  1. In August 2026, CARTO gained estimated Share of Search among GIS software worldwide, from 4.5% to 5.4%.

  2. QGIS’s estimated Share of Search among GIS software worldwide has lost ground for 3 months in a row, from 50.2% to 49.3% in August 2026.

  3. Esri ArcGIS’s estimated Share of Search among GIS software worldwide has lost ground for 3 months in a row, from 27.5% to 27% in August 2026.

  4. Estimated monthly branded searches for Maptitude worldwide fell 63.9% over 11 measured months, from 3.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Mapbox worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is CARTO measured?

Brandwave collects information about searches that people make online using CARTO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carto

Do you work for CARTO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is CARTO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free