Foot traffic analytics platforms:Which brands are most popular in search?
In August 2026, Foursquare was the most searched among foot traffic analytics platforms worldwide, with an estimated 49.5K branded searches and 80.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Foursquare80.3%
Placer.ai16.1%
SafeGraph1.6%
Unacast1.4%
Advan0.63%
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Share of SearchLeaderboard
Compare the platforms that measure visits to physical places. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Foursquare, Placer.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Foursquare | Placer.ai | SafeGraph | Unacast | Advan |
|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.7% | 3% | 1.6% | 0.33% |
| Nov 2025 | 80% | 16% | 2.5% | 1.3% | 0.22% |
| Dec 2025 | 82.8% | 13.5% | 2.2% | 1.2% | 0.29% |
| Jan 2026 | 79.9% | 16% | 2.5% | 1.3% | 0.34% |
| Feb 2026 | 82.9% | 13.6% | 2.1% | 1.1% | 0.29% |
| Mar 2026 | 85.9% | 11.6% | 1.5% | 0.78% | 0.25% |
| Apr 2026 | 83% | 13.6% | 2.1% | 0.99% | 0.36% |
| May 2026 | 83.3% | 13.6% | 1.8% | 0.99% | 0.29% |
| Jun 2026 | 80% | 16% | 2.5% | 1.2% | 0.34% |
| Jul 2026 | 77.2% | 18.9% | 2% | 1.4% | 0.5% |
| Aug 2026 | 80.3% | 16.1% | 1.6% | 1.4% | 0.63% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.3% | 49.5K | 0% | +3 points | |
| 2, held 2nd | 16.1% | 9.9K | -18.2% | -2.8 points | |
| 3, held 3rd | 1.6% | 1K | -23.1% | -0.4 points | |
| 4, held 4th | 1.4% | 880 | 0% | +0.1 points | |
| 5, held 5th | 0.63% | 390 | +21.9% | +0.1 points |
80.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3 points.
16.1%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
1.6%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.4 points.
4.
Unacast1.4%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Advan0.63%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among foot traffic analytics platforms worldwide?
5 brands
In August 2026, Foursquare was the most searched among foot traffic analytics platforms worldwide, with an estimated 49.5K branded searches and 80.3% estimated Share of Search within this set. Placer.ai is in 2nd place, 64.2 percentage points behind at 16.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Foursquare | 76.3% → 80.3% | 85.9%Mar 2026 | 76.3%Oct 2025 | 1st |
| Placer.ai | 18.7% → 16.1% | 18.9%Jul 2026 | 11.6%Mar 2026 | 2nd |
| SafeGraph | 3% → 1.6% | 3%Oct 2025 | 1.5%Mar 2026 | 3rd |
| Unacast | 1.6% → 1.4% | 1.6%Oct 2025 | 0.78%Mar 2026 | 4th |
| Advan | 0.33% → 0.63% | 0.63%Aug 2026 | 0.22%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Foursquare’s estimated Share of Search among foot traffic analytics platforms worldwide increased from 76.3% to 80.3%.
- Across the 11 months ending August 2026, Placer.ai’s estimated Share of Search among foot traffic analytics platforms worldwide decreased from 18.7% to 16.1%.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide decreased from 3% to 1.6%.
- Across the 11 months ending August 2026, Foursquare’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 85.9% in March 2026 and was lowest at 76.3% in October 2025.
- Across the 11 months ending August 2026, Placer.ai’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 18.9% in July 2026 and was lowest at 11.6% in March 2026.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 3% in October 2025 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Unacast and Advan held steady: their estimated Share of Search among foot traffic analytics platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for foot traffic analytics platforms worldwide in August 2026?
5 changes
In August 2026, Foursquare gained estimated Share of Search among foot traffic analytics platforms worldwide, from 77.2% to 80.3%.
In August 2026, Placer.ai lost estimated Share of Search among foot traffic analytics platforms worldwide, from 18.9% to 16.1%.
Estimated monthly branded searches for Advan worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
Estimated monthly branded searches for Unacast worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
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