Brandwave

How popular isCARTO in search?

In August 2026, there were an estimated 40.5K branded searches for CARTO worldwide which is up 22.4% over the last 11 months. CARTO holds 5.3% estimated Share of Search among GIS software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. QGIS48.6%
  2. Esri ArcGIS28.1%
  3. Mapbox17.8%
  4. CARTO5.3%
  5. Maptitude0.17%
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Which GIS software compete with CARTO?

CARTO against GIS software worldwide, by month

Share of Search by month for QGIS, Esri ArcGIS, Mapbox, CARTO. The figures are in the table below the chart.

View monthly share of search table
MonthQGISEsri ArcGISMapboxCARTOMaptitude
Oct 202546.5%32.6%17.1%3.4%0.37%
Nov 202546.8%32.3%17.2%3.4%0.3%
Dec 202546.7%32.5%17.1%3.4%0.3%
Jan 202649.2%28.9%18%3.6%0.32%
Feb 202649.7%28.8%18.2%3%0.27%
Mar 202646.5%32.7%17.1%3.4%0.3%
Apr 202646.7%32.5%17.1%3.4%0.25%
May 202649.4%28.6%18.1%3.6%0.18%
Jun 202649.4%28.6%18.1%3.6%0.21%
Jul 202649%28.4%18%4.4%0.17%
Aug 202648.6%28.1%17.8%5.3%0.17%
Sep 2026—————

  1. 1.QGIS

    48.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Esri ArcGIS

    28.1%

    Held 2nd. 213K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Mapbox

    17.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.CARTO

    5.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  5. 5.Maptitude

    0.17%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CARTO and its closest rivals

Every comparison with CARTO

How has branded search demand for CARTO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CARTO worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, CARTO’s estimated Share of Search among GIS software worldwide increased from 3.4% to 5.3%.
  • Across the 11 months ending August 2026, CARTO’s estimated Share of Search among GIS software worldwide peaked at 5.3% in August 2026 and was lowest at 3% in February 2026.

How did search popularity change for GIS software worldwide in August 2026?

  1. In August 2026, CARTO gained estimated Share of Search among GIS software worldwide, from 4.4% to 5.3%.

  2. QGIS’s estimated Share of Search among GIS software worldwide has lost ground for 3 months in a row, from 49.4% to 48.6% in August 2026.

  3. Esri ArcGIS’s estimated Share of Search among GIS software worldwide has lost ground for 3 months in a row, from 28.6% to 28.1% in August 2026.

  4. Estimated monthly branded searches for Maptitude worldwide fell 63.9% over 11 measured months, from 3.6K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Mapbox worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does CARTO compete?

CARTO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
GIS software4th of 55.3%Shown above
Geospatial analytics platforms4th of 59.2%Show ranking

How is CARTO measured?

Brandwave collects information about searches that people make online using CARTO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carto

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How the Brand Demand Index is measured

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