Brandwave

CARTO vs Foursquare:Which is more popular?

In September 2026, Foursquare had more branded searches than CARTO among foot traffic analytics platforms worldwide. Foursquare had about 74,000 branded searches, while CARTO had 40,500. Foursquare made up 56.7% of all foot traffic analytics platform searches we track, and CARTO accounted for 31%. When we asked ChatGPT and Google AI Overviews about foot traffic analytics platforms, CARTO and Foursquare each appeared in two of the five answers. CARTO was mentioned before Foursquare in two out of three answers that named either.

Among foot traffic analytics platforms worldwide in September 2026

Who do people search for more?

Foursquare, about 83% more searches than CARTO

Foursquare 74K searchesCARTO 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

CARTO in 2 of 5Foursquare in 2 of 5

Who does AI recommend more?

CARTO, named ahead of Foursquare in 2 of 3 answers

CARTO first in 2Foursquare first in 1

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Top foot traffic analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CARTO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Foursquare was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CARTO was listed before Foursquare in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Placer.ai1st
  2. Unacast2nd
  3. CARTO3rd
  4. RetailNext3rd
  5. Foursquare5th
  6. SafeGraph6th
  7. Advan7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Placer.ai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unacast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foursquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARTO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RetailNext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SafeGraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about foot traffic analytics platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CARTO or Foursquare more popular in search?

This chart shows how often people search Google for CARTO and Foursquare by name. Each line represents a brand's share of searches for all seven foot traffic analytics platforms we track, month by month, from English-language searches worldwide.

CARTO and Foursquare among foot traffic analytics platforms worldwide, by month

Share of searches by month for Foursquare, CARTO. The figures are in the table below the chart.

View monthly share of searches table
MonthFoursquareCARTOPlacer.aiRetailNextSafeGraphUnacastAdvan
Oct 202552.2%28.5%12.8%3.1%2.1%1.1%0.22%
Nov 202553.8%29.5%10.8%3.2%1.7%0.89%0.15%
Dec 202558.7%26.3%9.6%2.8%1.6%0.85%0.2%
Jan 202653.8%29.4%10.8%3.2%1.7%0.89%0.23%
Feb 202662%22.7%10.1%2.4%1.6%0.84%0.22%
Mar 202666.8%20.1%9%2.2%1.2%0.61%0.19%
Apr 202659.1%26.4%9.7%2.3%1.5%0.7%0.26%
May 202659.3%26.5%9.7%2.3%1.3%0.7%0.21%
Jun 202657.3%25.7%11.5%2.7%1.8%0.83%0.25%
Jul 202649.5%33.1%12.1%2.9%1.3%0.88%0.32%
Aug 202646.8%38.3%9.4%3.4%0.95%0.83%0.37%
Sep 202656.7%31%7.6%2.8%0.77%0.77%0.37%

How has the CARTO and Foursquare comparison changed over the last 12 months?

3 findings

How did search popularity change for foot traffic analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, Foursquare gained share of searches among foot traffic analytics platforms worldwide, from 46.8% to 56.7%.

  2. In September 2026, CARTO lost share of searches among foot traffic analytics platforms worldwide, from 38.3% to 31%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CARTO’s and Foursquare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CARTO

1 branded search term

  • carto

Foursquare

1 branded search term

  • foursquare

How the Brand Demand Index is measured

Other head-to-heads among foot traffic analytics platforms

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