Brandwave

CARTO vs RetailNext:Which is more popular?

In September 2026, CARTO had more branded searches than RetailNext among foot traffic analytics platforms worldwide. CARTO had about 40,500 branded searches, while RetailNext had 3,600. CARTO made up 31% of all foot traffic analytics platform searches we track, and RetailNext accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about foot traffic analytics platforms, CARTO and RetailNext each appeared in two of the five answers. CARTO and RetailNext were each mentioned first in two of the four answers that named either.

Among foot traffic analytics platforms worldwide in September 2026

Who do people search for more?

CARTO, about 11 searches for every 1 for RetailNext

CARTO 40.5K searchesRetailNext 3.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

CARTO in 2 of 5RetailNext in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

CARTO first in 2RetailNext first in 2

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Top foot traffic analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CARTO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. RetailNext was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CARTO and RetailNext were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Placer.ai1st
  2. Unacast2nd
  3. CARTO3rd
  4. RetailNext3rd
  5. Foursquare5th
  6. SafeGraph6th
  7. Advan7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Placer.ai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unacast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foursquare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARTO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RetailNext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SafeGraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about foot traffic analytics platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CARTO or RetailNext more popular in search?

This chart shows how often people search Google for CARTO and RetailNext by name. Each line represents a brand's share of searches for all seven foot traffic analytics platforms we track, month by month, from English-language searches worldwide.

CARTO and RetailNext among foot traffic analytics platforms worldwide, by month

Share of searches by month for CARTO, RetailNext. The figures are in the table below the chart.

View monthly share of searches table
MonthFoursquareCARTOPlacer.aiRetailNextSafeGraphUnacastAdvan
Oct 202552.2%28.5%12.8%3.1%2.1%1.1%0.22%
Nov 202553.8%29.5%10.8%3.2%1.7%0.89%0.15%
Dec 202558.7%26.3%9.6%2.8%1.6%0.85%0.2%
Jan 202653.8%29.4%10.8%3.2%1.7%0.89%0.23%
Feb 202662%22.7%10.1%2.4%1.6%0.84%0.22%
Mar 202666.8%20.1%9%2.2%1.2%0.61%0.19%
Apr 202659.1%26.4%9.7%2.3%1.5%0.7%0.26%
May 202659.3%26.5%9.7%2.3%1.3%0.7%0.21%
Jun 202657.3%25.7%11.5%2.7%1.8%0.83%0.25%
Jul 202649.5%33.1%12.1%2.9%1.3%0.88%0.32%
Aug 202646.8%38.3%9.4%3.4%0.95%0.83%0.37%
Sep 202656.7%31%7.6%2.8%0.77%0.77%0.37%

How has the CARTO and RetailNext comparison changed over the last 12 months?

3 findings

How did search popularity change for foot traffic analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, CARTO lost share of searches among foot traffic analytics platforms worldwide, from 38.3% to 31%.

  2. In September 2026, RetailNext lost share of searches among foot traffic analytics platforms worldwide, from 3.4% to 2.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CARTO’s and RetailNext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CARTO

1 branded search term

  • carto

RetailNext

1 branded search term

  • retailnext

How the Brand Demand Index is measured

Other head-to-heads among foot traffic analytics platforms

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