How popular isBulldog in search?
In September 2026, there were an estimated 2.3K branded searches for Bulldog worldwide which is down 9.3% over the last 12 months. Bulldog holds 0.12% estimated Share of Search among shaving cream worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Bulldog compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shaving cream | 6th of 6 | 0.12% | Shown below |
| Men's grooming brands | 5th of 5 | 0.13% | Show ranking |
Which shaving cream compete with Bulldog?
Share of Search by month for Nivea, Gillette, Proraso, Cremo, Bulldog. The figures are in the table below the chart.
View monthly share of search table
| Month | Nivea | Gillette | Proraso | Cremo | Harry's | Bulldog |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 40.2% | 2.1% | 2% | 3% | 0.13% |
| Nov 2025 | 59.3% | 34% | 2.1% | 2% | 2.4% | 0.11% |
| Dec 2025 | 53.8% | 37.8% | 2.8% | 2.2% | 3.2% | 0.13% |
| Jan 2026 | 57.3% | 35.8% | 2.4% | 2% | 2.4% | 0.12% |
| Feb 2026 | 57.1% | 36.4% | 2.4% | 2.6% | 1.4% | 0.12% |
| Mar 2026 | 53.1% | 40.1% | 2.7% | 2.7% | 1.4% | 0.13% |
| Apr 2026 | 52.7% | 40.5% | 2.4% | 2.9% | 1.3% | 0.13% |
| May 2026 | 52.2% | 40.6% | 3% | 2.7% | 1.3% | 0.14% |
| Jun 2026 | 51.7% | 41.2% | 3% | 2.4% | 1.6% | 0.12% |
| Jul 2026 | 56.3% | 36.6% | 2.6% | 2.6% | 1.8% | 0.09% |
| Aug 2026 | 54% | 39% | 2.7% | 2.5% | 1.7% | 0.1% |
| Sep 2026 | 55.2% | 38% | 2.8% | 2.5% | 1.5% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 1.1M | -2.2% | +1.1 points | |
| 2, held 2nd | 38% | 766K | -6.8% | -1 points | |
| 3, held 3rd | 2.8% | 56K | 0% | +0.1 points | |
| 4, held 4th | 2.5% | 51.3K | -4.1% | 0 points | |
| 5, held 5th | 1.5% | 29.4K | -16.2% | -0.2 points | |
| 6, held 6th | 0.12% | 2.3K | +15.3% | 0 points |
1.
Nivea55.2%
Held 1st. 1.1M estimated branded searches, -2.2% vs prior month. Share +1.1 points.
2.
Gillette38%
Held 2nd. 766K estimated branded searches, -6.8% vs prior month. Share -1 points.
3.
Proraso2.8%
Held 3rd. 56K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Cremo2.5%
Held 4th. 51.3K estimated branded searches, -4.1% vs prior month. Share 0 points.
5.
Harry's1.5%
Held 5th. 29.4K estimated branded searches, -16.2% vs prior month. Share -0.2 points.
6.
Bulldog0.12%
Held 6th. 2.3K estimated branded searches, +15.3% vs prior month. Share 0 points.
Compare search popularity between Bulldog and its closest rivals
Every comparison with Bulldog
9 comparisons
How has branded search demand for Bulldog changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bulldog worldwide fell from 2.6K to 2.3K.
- Across the 12 months ending September 2026, Bulldog’s estimated Share of Search among shaving cream worldwide held steady, from 0.13% to 0.12%.
How did search popularity change for shaving cream worldwide in September 2026?
5 changes
In September 2026, Nivea gained estimated Share of Search among shaving cream worldwide, from 54% to 55.2%.
In September 2026, Gillette lost estimated Share of Search among shaving cream worldwide, from 39% to 38%.
Estimated monthly branded searches for Proraso worldwide rose 34.4% over 12 measured months, from 41.7K to 56K in September 2026.
Estimated monthly branded searches for Cremo worldwide rose 28.1% over 12 measured months, from 40K to 51.3K in September 2026.
Estimated monthly branded searches for Harry's worldwide fell 49.7% over 12 measured months, from 58.5K to 29.4K in September 2026.
How is Bulldog measured?
Brandwave collects information about searches that people make online using Bulldog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bulldog cream
- bulldog grooming
- bulldog men
- bulldog shaving
- bulldog shaving cream
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Is Bulldog your brand?
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