Brandwave

How popular isBulldog in search?

In September 2026, there were an estimated 1.2M branded searches for Bulldog worldwide which is down 18.7% over the last 12 months. Bulldog holds 37.7% estimated Share of Search among shaving cream worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bulldog37.7%
  2. Nivea34.4%
  3. Gillette23.7%
  4. Proraso1.7%
  5. Cremo1.6%
  6. Harry's0.91%
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Where does Bulldog compete?

Bulldog is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shaving cream1st of 637.7%Shown below
Men's grooming brands1st of 540.6%Show ranking

Which shaving cream compete with Bulldog?

Bulldog against shaving cream worldwide, by month

Share of Search by month for Bulldog, Nivea, Gillette. The figures are in the table below the chart.

View monthly share of search table
MonthBulldogNiveaGilletteProrasoCremoHarry's
Oct 202543.5%29.7%22.8%1.2%1.2%1.7%
Nov 202538.5%36.5%20.9%1.3%1.2%1.5%
Dec 202540.5%32%22.5%1.7%1.3%1.9%
Jan 202641.6%33.5%20.9%1.4%1.2%1.4%
Feb 202640.7%33.9%21.6%1.4%1.5%0.82%
Mar 202644%29.8%22.5%1.5%1.5%0.77%
Apr 202643.8%29.7%22.8%1.3%1.6%0.74%
May 202644.3%29.1%22.6%1.7%1.5%0.73%
Jun 202639.7%31.2%24.9%1.8%1.4%0.98%
Jul 202635.8%36.2%23.5%1.6%1.6%1.2%
Aug 202641.6%31.6%22.8%1.6%1.5%0.97%
Sep 202637.7%34.4%23.7%1.7%1.6%0.91%

  1. 1.Bulldog

    37.7%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -3.9 points.

  2. 2.Nivea

    34.4%

    Held 2nd. 1.1M estimated branded searches, -2.2% vs prior month. Share +2.8 points.

  3. 3.Gillette

    23.7%

    Held 3rd. 766K estimated branded searches, -6.8% vs prior month. Share +0.9 points.

  4. 4.Proraso

    1.7%

    Held 4th. 56K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Cremo

    1.6%

    Held 5th. 51.3K estimated branded searches, -4.1% vs prior month. Share +0.1 points.

  6. 6.Harry's

    0.91%

    Held 6th. 29.4K estimated branded searches, -16.2% vs prior month. Share -0.1 points.

Compare search popularity between Bulldog and its closest rivals

Every comparison with Bulldog

How has branded search demand for Bulldog changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulldog worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Bulldog’s estimated Share of Search among shaving cream worldwide decreased from 43.5% to 37.7%.
  • Across the 12 months ending September 2026, Bulldog’s estimated Share of Search among shaving cream worldwide peaked at 44.3% in May 2026 and was lowest at 35.8% in July 2026.

How did search popularity change for shaving cream worldwide in September 2026?

  1. In September 2026, Nivea gained estimated Share of Search among shaving cream worldwide, from 31.6% to 34.4%.

  2. In September 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 22.8% to 23.7%.

  3. In September 2026, Bulldog lost estimated Share of Search among shaving cream worldwide, from 41.6% to 37.7%.

  4. Estimated monthly branded searches for Proraso worldwide rose 34.4% over 12 measured months, from 41.7K to 56K in September 2026.

  5. Estimated monthly branded searches for Cremo worldwide rose 28.1% over 12 measured months, from 40K to 51.3K in September 2026.

  6. Estimated monthly branded searches for Harry's worldwide fell 49.7% over 12 measured months, from 58.5K to 29.4K in September 2026.

How is Bulldog measured?

Brandwave collects information about searches that people make online using Bulldog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • bulldog
  • bulldog grooming

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How the Brand Demand Index is measured

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