Brandwave

How popular isAWS Amplify?

In September 2026, people searched for AWS Amplify by name about 12,100 times worldwide, a 55.4% decrease from the previous year. These searches made up 0.34% of all global backend as a service platform searches, placing AWS Amplify fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about backend as a service platforms, AWS Amplify appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

AWS Amplify is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. SupabaseShare of searches 63.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FirebaseShare of searches 34.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. AppwriteShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. PocketBaseShare of searches 0.51%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. AWS AmplifyShare of searches 0.34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+3 more

AWS Amplify website (opens in a new tab)

Follow AWS Amplify and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top backend as a service platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Amplify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWS Amplify is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supabase1st
  2. Firebase2nd
  3. Appwrite3rd
  4. Convex4th
  5. PocketBase5th
  6. AWS Amplify6th
  7. Back4App–
  8. Nhost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supabase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firebase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Appwrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Convex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketBase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS Amplify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Back4App0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nhost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backend as a service platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which backend as a service platforms compete with AWS Amplify?

AWS Amplify against backend as a service platforms worldwide, by month

Share of searches by month for Supabase, Firebase, AWS Amplify. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseFirebaseAppwritePocketBaseAWS AmplifyConvexBack4AppNhost
Oct 202537.9%56.2%2.8%1%1.2%0.36%0.25%0.17%
Nov 202542.6%51.9%2.6%1.2%1.2%0.3%0.23%0.12%
Dec 202542.7%52%2.6%1.2%0.95%0.29%0.19%0.12%
Jan 202647.5%47.5%2.4%1.1%0.71%0.53%0.14%0.11%
Feb 202647.8%47.8%1.9%1.1%0.58%0.5%0.14%0.11%
Mar 202653%43.5%1.8%0.79%0.43%0.28%0.13%0.1%
Apr 202653.3%43.7%1.4%0.79%0.43%0.21%0.13%0.07%
May 202653.3%43.7%1.4%0.79%0.35%0.22%0.1%0.07%
Jun 202658.3%38.8%1.3%0.71%0.58%0.19%0.09%0.06%
Jul 202658.3%38.9%1.3%0.86%0.39%0.17%0.09%0.06%
Aug 202658.3%38.9%1.3%0.71%0.47%0.2%0.08%0.08%
Sep 202663.3%34.5%1.1%0.51%0.34%0.15%0.08%0.07%

  1. 1.Supabase

    63.3%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.9 points.

  2. 2.Firebase

    34.5%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -4.4 points.

  3. 3.Appwrite

    1.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.PocketBase

    0.51%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.AWS Amplify

    0.34%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Convex

    0.15%

    Held 6th. 5.3K estimated branded searches, -13.1% vs prior month. Share 0 points.

  7. 7.Back4App

    0.08%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  8. 8.Nhost

    0.07%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AWS Amplify and its closest rivals

Every comparison with AWS Amplify

7 comparisons

How has branded search demand for AWS Amplify changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Amplify worldwide fell from 27.1K to 12.1K.
  • Across the 12 months ending September 2026, AWS Amplify’s share of searches among backend as a service platforms worldwide decreased from 1.2% to 0.34%.
  • Across the 12 months ending September 2026, AWS Amplify fell from 4th to 5th among backend as a service platforms worldwide.

How did search popularity change for backend as a service platforms worldwide in September 2026?

6 changes

  1. In September 2026, Supabase gained share of searches among backend as a service platforms worldwide, from 58.3% to 63.3%.

  2. In September 2026, Firebase lost share of searches among backend as a service platforms worldwide, from 38.9% to 34.5%.

  3. Estimated monthly branded searches for AWS Amplify worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Back4App worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Nhost worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Appwrite worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are AWS Amplify’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS Amplify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws amplify

How the Brand Demand Index is measured

Do you work for AWS Amplify? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is AWS Amplify your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free