Brandwave

AWS Amplify vs Firebase:Which is more popular?

In September 2026, Firebase had more branded searches than AWS Amplify among backend as a service platforms worldwide. Firebase had about 1.2 million branded searches, while AWS Amplify had 12,100. Firebase made up 34.5% of all backend as a service platform searches we track, and AWS Amplify accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about backend as a service platforms, Firebase appeared in all five answers and AWS Amplify in two. Firebase was mentioned before AWS Amplify in every answer.

Among backend as a service platforms worldwide in September 2026

Who do people search for more?

Firebase, about 101 searches for every 1 for AWS Amplify

Firebase 1.2M searchesAWS Amplify 12.1K searches

Who does AI mention more?

Firebase, mentioned in every answer we collected

Firebase in 5 of 5AWS Amplify in 2 of 5

Who does AI recommend more?

Firebase, named ahead of AWS Amplify in every answer

Firebase first in 5AWS Amplify never first

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Top backend as a service platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firebase appeared in all five answers. AWS Amplify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Firebase was listed before AWS Amplify in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supabase1st
  2. Firebase2nd
  3. Appwrite3rd
  4. Convex4th
  5. PocketBase5th
  6. AWS Amplify6th
  7. Back4App–
  8. Nhost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supabase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firebase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Appwrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Convex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PocketBase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWS Amplify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Back4App0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nhost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backend as a service platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is AWS Amplify or Firebase more popular in search?

This chart shows how often people search Google for AWS Amplify and Firebase by name. Each line represents a brand's share of searches for all eight backend as a service platforms we track, month by month, from English-language searches worldwide.

AWS Amplify and Firebase among backend as a service platforms worldwide, by month

Share of searches by month for Firebase, AWS Amplify. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseFirebaseAppwritePocketBaseAWS AmplifyConvexBack4AppNhost
Oct 202537.9%56.2%2.8%1%1.2%0.36%0.25%0.17%
Nov 202542.6%51.9%2.6%1.2%1.2%0.3%0.23%0.12%
Dec 202542.7%52%2.6%1.2%0.95%0.29%0.19%0.12%
Jan 202647.5%47.5%2.4%1.1%0.71%0.53%0.14%0.11%
Feb 202647.8%47.8%1.9%1.1%0.58%0.5%0.14%0.11%
Mar 202653%43.5%1.8%0.79%0.43%0.28%0.13%0.1%
Apr 202653.3%43.7%1.4%0.79%0.43%0.21%0.13%0.07%
May 202653.3%43.7%1.4%0.79%0.35%0.22%0.1%0.07%
Jun 202658.3%38.8%1.3%0.71%0.58%0.19%0.09%0.06%
Jul 202658.3%38.9%1.3%0.86%0.39%0.17%0.09%0.06%
Aug 202658.3%38.9%1.3%0.71%0.47%0.2%0.08%0.08%
Sep 202663.3%34.5%1.1%0.51%0.34%0.15%0.08%0.07%

How has the AWS Amplify and Firebase comparison changed over the last 12 months?

3 findings

How did search popularity change for backend as a service platforms worldwide in September 2026?

2 changes

  1. In September 2026, Firebase lost share of searches among backend as a service platforms worldwide, from 38.9% to 34.5%.

  2. Estimated monthly branded searches for AWS Amplify worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AWS Amplify’s and Firebase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Amplify

1 branded search term

  • aws amplify

Firebase

1 branded search term

  • firebase

How the Brand Demand Index is measured

Other head-to-heads among backend as a service platforms

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