How popular isAlpine in search?
In September 2026, there were an estimated 673K branded searches for Alpine worldwide which held steady over the last 12 months. Alpine holds 13.6% estimated Share of Search among ice Axe brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ice Axe brands compete with Alpine?
Share of Search by month for DMM, Alpine, Black Diamond, Kuiu, Petzl. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Alpine | Black Diamond | Kuiu | Petzl | Blue | Nomic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.3% | 7.3% | 8.9% | 2.2% | 2.1% | 0.13% |
| Nov 2025 | 66.1% | 10.8% | 8.9% | 8.9% | 2.7% | 2.5% | 0.13% |
| Dec 2025 | 65.8% | 13.2% | 8.8% | 7.2% | 2.2% | 2.6% | 0.11% |
| Jan 2026 | 71.3% | 11.7% | 7.8% | 4.3% | 2.4% | 2.3% | 0.12% |
| Feb 2026 | 71.4% | 11.7% | 7.8% | 4.3% | 2.3% | 2.3% | 0.14% |
| Mar 2026 | 70.1% | 14.1% | 7.7% | 3.5% | 2.3% | 2.3% | 0.14% |
| Apr 2026 | 70.3% | 14.1% | 7.7% | 3.5% | 2.3% | 1.9% | 0.14% |
| May 2026 | 69.8% | 14% | 7.7% | 4.2% | 2.3% | 1.9% | 0.11% |
| Jun 2026 | 71.7% | 14.4% | 6.4% | 3.5% | 1.9% | 1.9% | 0.12% |
| Jul 2026 | 71.7% | 11.8% | 7.9% | 4.3% | 1.9% | 2.3% | 0.14% |
| Aug 2026 | 69.9% | 11.5% | 7.7% | 6.3% | 2.3% | 2.3% | 0.14% |
| Sep 2026 | 67.5% | 13.6% | 7.4% | 7.4% | 2.2% | 1.8% | 0.16% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.5% | 3.4M | 0% | -2.4 points | |
| 2, held 2nd | 13.6% | 673K | +22.4% | +2.1 points | |
| 3, held 3rd | 7.4% | 368K | 0% | -0.3 points | |
| 4, held 4th | 7.4% | 368K | +22.3% | +1.1 points | |
| 5, held 5th | 2.2% | 110K | 0% | -0.1 points | |
| 6, held 6th | 1.8% | 88.8K | -18.2% | -0.5 points | |
| 7, held 7th | 0.16% | 8.1K | +22.7% | 0 points |
1.
DMM67.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Alpine13.6%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
7.4%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Kuiu7.4%
Held 4th. 368K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.
Petzl2.2%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Blue1.8%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Nomic
0.16%
Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Alpine and its closest rivals
Every comparison with Alpine
54 comparisons
- Ada vs Alpine
- Alpine vs Arc'teryx
- Alpine vs Austin
- Alpine vs Cabela's
- Alpine vs Chery
- Alpine vs DMM
- Alpine vs DS
- Alpine vs Ducati
- Alpine vs Dyson
- Alpine vs Gumtree
- Alpine vs GWM
- Alpine vs Honda
- Alpine vs Mahindra
- Alpine vs Morgan
- Alpine vs Ora
- Alpine vs Pregnancy+
- Alpine vs Snow
- Alpine vs Tank
- Alpine vs Toto
- Alpine vs Yellow
- Alpine vs Haval
- Alpine vs Isuzu
- Alpine vs KGM
- Alpine vs Plymouth
- Alpine vs Red Wing
- Alpine vs Rover
- Alpine vs Mammut
- Affinity vs Alpine
- Alpine vs Black Diamond
- Alpine vs Cascade
- Alpine vs Kuiu
- Alpine vs Trek
- Alpine vs Columbia
- Alpine vs Triumph
- Alpine vs Jack Daniel's
- Alpine vs Somersby
- Alpine vs Spalding
- Alpine vs Belstaff
- Alpine vs Petzl
- Alpine vs Strongbow
- Alpine vs Blue
- Alpine vs Grisport
- Alpine vs Deuter
- Alpine vs Edelrid
- Alpine vs Monteith's
- Alpine vs Elite
- Alpine vs Coast
- Alpine vs Dolphin
- Alpine vs Nomic
- Alpine vs Jet
- Alpine vs Raid
- Alpine vs Aura
- Alpine vs Imperial
- Alpine vs Summit
How has branded search demand for Alpine changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Alpine worldwide held steady at 673K.
- Across the 12 months ending September 2026, Alpine’s estimated Share of Search among ice Axe brands worldwide peaked at 14.4% in June 2026 and was lowest at 10.8% in November 2025.
How did search popularity change for ice Axe brands worldwide in September 2026?
5 changes
In September 2026, Alpine gained estimated Share of Search among ice Axe brands worldwide, from 11.5% to 13.6%.
In September 2026, Kuiu gained estimated Share of Search among ice Axe brands worldwide, from 6.3% to 7.4%.
In September 2026, DMM lost estimated Share of Search among ice Axe brands worldwide, from 69.9% to 67.5%.
Estimated monthly branded searches for Nomic worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Where does Alpine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 58th of 85 | 0.35% | Show ranking |
| Hand Dryer brands | 5th of 7 | 4.4% | Show ranking |
| Motorbike Boots brands | 4th of 6 | 5% | Show ranking |
| Climbing Harness brands | 4th of 8 | 8% | Show ranking |
| Chalk Bag brands | 3rd of 6 | 10.1% | Show ranking |
| Ice Axe brands | 2nd of 7 | 13.6% | Shown above |
| Walking Sticks brands | 2nd of 5 | 18.7% | Show ranking |
| Boot Dryer brands | 2nd of 4 | 24.4% | Show ranking |
| Motorbike Gloves brands | 2nd of 4 | 30.5% | Show ranking |
| Dermatology brands | 1st of 8 | 51% | Show ranking |
| Apple Cider brands | 1st of 5 | 62.4% | Show ranking |
| Fly Spray brands | 1st of 3 | 82.8% | Show ranking |
How is Alpine measured?
Brandwave collects information about searches that people make online using Alpine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alpine
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Is Alpine your brand?
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