Highgrove Bathrooms vs Reece:Which is more popular?
In September 2026, Highgrove Bathrooms had more branded searches than Reece among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while Reece had 4,400. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and Reece accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Reece appeared in four of the five answers and Highgrove Bathrooms in one. Reece was mentioned before Highgrove Bathrooms in every answer.
Who do people search for more?
Highgrove Bathrooms, about 6 searches for every 1 for Reece
Who does AI mention more?
Reece, mentioned in 4 of 5 answers, Highgrove Bathrooms in 1
Who does AI recommend more?
Reece, named ahead of Highgrove Bathrooms in every answer
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reece was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Highgrove Bathrooms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reece was listed before Highgrove Bathrooms in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a bathroom vanity in Australia?”
Asked ChatGPT
“Which Australian shops have the best range of tapware and bathroom fittings?”
Asked ChatGPT
“Where can I buy affordable bathroom fittings online in Australia?”
Searched Google, AI Overview
“bathroom vanities”
Searched Google, AI Overview
“bathroom supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Highgrove Bathrooms or Reece more popular in search?
This chart shows how often people search Google for Highgrove Bathrooms and Reece by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.
Share of searches by month for Highgrove Bathrooms, Reece. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradelink | Highgrove Bathrooms | ABI Interiors | Bunnings | The Blue Space | Bathroom Sales Direct | Reece | Bathroom Warehouse |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 21.3% | 5.2% | 4.2% | 4.2% | 4.2% | 2.8% |
| Nov 2025 | 32% | 26.1% | 21.4% | 5.2% | 5.2% | 4.3% | 3.5% | 2.3% |
| Dec 2025 | 37.8% | 25.4% | 16.9% | 6.2% | 4.1% | 4.1% | 3.3% | 2.2% |
| Jan 2026 | 35.5% | 23.8% | 19.5% | 7.1% | 3.9% | 3.9% | 3.9% | 2.5% |
| Feb 2026 | 29% | 29% | 19.5% | 7.1% | 4.7% | 4.7% | 3.9% | 2.1% |
| Mar 2026 | 31.6% | 25.8% | 21.2% | 6.3% | 4.2% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 27.7% | 27.7% | 22.7% | 6.8% | 4.5% | 4.5% | 3.7% | 2.4% |
| May 2026 | 25.9% | 25.9% | 25.9% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% |
| Jun 2026 | 25.7% | 31.4% | 21% | 5.1% | 5.1% | 5.1% | 4.2% | 2.3% |
| Jul 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 7.5% | 5% | 4.1% | 4.1% | 2.7% |
How has the Highgrove Bathrooms and Reece comparison changed over the last 12 months?
3 findings
- Highgrove Bathrooms was ahead of Reece in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia moved from 26% to 25.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Reece’s share of searches among bathroom retailers in Australia moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for Australia bathroom retailers in September 2026?
4 changes
In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.
In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
Estimated monthly branded searches for Reece in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Highgrove Bathrooms’ and Reece’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highgrove Bathrooms
1 branded search term
- highgrove bathrooms
Reece
1 branded search term
- reece bathrooms
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