How popular isReece?
In September 2026, people searched for Reece by name about 4,400 times in Australia, an 18.5% decrease from the previous year. These searches made up 4.1% of all Australia bathroom retailer searches, placing Reece seventh out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, Reece appeared in four of the five answers and was the most recommended of the eight.
Reece is the seventh most searched of 8 competitors and the most recommended in AI answers.
TradelinkShare of searches 30.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Highgrove BathroomsShare of searches 25.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
ABI InteriorsShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
BunningsShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ReeceShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reece was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reece is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a bathroom vanity in Australia?”
Asked ChatGPT
“Which Australian shops have the best range of tapware and bathroom fittings?”
Asked ChatGPT
“Where can I buy affordable bathroom fittings online in Australia?”
Searched Google, AI Overview
“bathroom vanities”
Searched Google, AI Overview
“bathroom supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Which bathroom retailers compete with Reece?
Share of searches by month for Tradelink, Highgrove Bathrooms, ABI Interiors, Bunnings, The Blue Space, Bathroom Sales Direct, Reece, Bathroom Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradelink | Highgrove Bathrooms | ABI Interiors | Bunnings | The Blue Space | Bathroom Sales Direct | Reece | Bathroom Warehouse |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 21.3% | 5.2% | 4.2% | 4.2% | 4.2% | 2.8% |
| Nov 2025 | 32% | 26.1% | 21.4% | 5.2% | 5.2% | 4.3% | 3.5% | 2.3% |
| Dec 2025 | 37.8% | 25.4% | 16.9% | 6.2% | 4.1% | 4.1% | 3.3% | 2.2% |
| Jan 2026 | 35.5% | 23.8% | 19.5% | 7.1% | 3.9% | 3.9% | 3.9% | 2.5% |
| Feb 2026 | 29% | 29% | 19.5% | 7.1% | 4.7% | 4.7% | 3.9% | 2.1% |
| Mar 2026 | 31.6% | 25.8% | 21.2% | 6.3% | 4.2% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 27.7% | 27.7% | 22.7% | 6.8% | 4.5% | 4.5% | 3.7% | 2.4% |
| May 2026 | 25.9% | 25.9% | 25.9% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% |
| Jun 2026 | 25.7% | 31.4% | 21% | 5.1% | 5.1% | 5.1% | 4.2% | 2.3% |
| Jul 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 7.5% | 5% | 4.1% | 4.1% | 2.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 30.8% | 33.1K | 0% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.2% | 27.1K | -18.1% | -2.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.6% | 22.2K | -18.1% | -1.9 points | |
| 4, held 4th | 7.5% | 8.1K | 0% | +0.8 points | |
| 5, moved from 7th to 5th | 5% | 5.4K | 0% | +0.5 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 4.4K | -18.5% | -0.4 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 4.1% | 4.4K | -18.5% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.7% | 2.9K | 0% | +0.3 points |
30.8%
Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +3.3 points.
25.2%
Moved from 1st to 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
20.6%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
4.
Bunnings7.5%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
5%
Moved from 7th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.1%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
7.
Reece4.1%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
2.7%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.
Compare popularity between Reece and its closest rivals
Every comparison with Reece
7 comparisons
How has branded search demand for Reece changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Reece in Australia fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Reece’s share of searches among bathroom retailers in Australia peaked at 4.5% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Reece fell from 6th to 7th among bathroom retailers in Australia.
How did search popularity change for Australia bathroom retailers in September 2026?
6 changes
In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.
In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.
In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.
Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are Reece’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Reece’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- reece bathrooms
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Is Reece your brand?
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